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Research firm promotes Guerin

BY HBSDEALER Staff

Alexandre Guerin has been elevated to the role of president of Ipsos Loyalty in the United States. 

In this post, Guerin is charged with overseeing the strategic direction and growth for the company’s loyalty business across the country. He replaces Matt McNerney, who became president of Ipsos MarketQuest in the U.S in January 2014.

Guerin has been with Ipsos since 2006, and has risen through the ranks with a number of senior roles spanning the eight-year period. He spent the past two years as managing director of Ipsos Loyalty in France, where he oversaw all studies about customer and employee relationship management. Prior to this, he focused on building online platforms used to retrieve, analyze and process customer feedback under the role of executive VP of Ipsos Global Operations and Ipsos Interactive Services. He spent his first two years at Ipsos as Group Transformation Manager, where he was responsible for the reorganization of global business lines. 

Ipsos is a contributor of research to the Home Improvement Research Institute, HIRI.org.

Prior to joining Ipsos, Guerin spent six years as a consultant and manager at A.T. Kearney, where he was responsible for leading engagement teams and managing day-to-day client relationships. Before his work at A.T. Kearney, he began his career in consumer goods marketing at Nestlé and Unilever.

“I look forward to playing an integral part in shaping the future of Ipsos Loyalty in the U.S.,” Guerin said. “We already have a vibrant and talented team here, and we’re going to place even more emphasis on delivering better service and benefit to our clients so they can take their businesses to new heights.”

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USA Insulation opens Suffern franchise

BY HBSDEALER Staff

Eastlake, Ohio-based USA Insulation, self-described as the country’s largest retrofit insulation company, opened a new location in Suffern, New York.

Franchise owners David Nagy and Mark Wanamaker will serve homeowners in Rockland County, New York, and neighboring Bergen County, New Jersey. USA Insulation’s offering includes its proprietary Premium Foam Insulation. 

“We look forward to working with David and Mark to further develop the USA Insulation brand in New York and New Jersey says Patrick Pitrone, USA Insulation president. “With the cold winters and hot humid summers the area experiences, and with numerous older homes, many of which have no insulation at all, USA Premium Foam Insulation will be able to help homeowners achieve greater comfort in their homes while substantially lowering their monthly energy bills.”

Prior to becoming USA Insulation franchisees, Nagy rehabbed homes and Wanamaker was a salesman and currency trader in Manhattan. “I grew up in Nyack and my family first settled here in the early 1800s,” said Wanamaker. “Dave and I have backgrounds that perfectly complement each other and we’re excited to offer a high level of home improvement professionalism and energy saving expertise that will make our customers’ homes more comfortable and most important to all of us — reduce their monthly utility bills substantially”

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