Reed Exhibitions expands business in Mexico
Reed Exhibitions, the company that organizes the National Hardware Show, acquired Expo Nacional Ferretera, an annual event in Guadalajara, Mexico, serving the hardware, construction and electrical markets.
Expo Nacional Ferretera, described as the largest event in Mexico and Latin America, brings with it more than 1,300 exhibiting companies occupying 50,000 square meters and 80,000 buyers from 30 countries who attend the annual event in Guadalajara.
Terms of the deal were not disclosed.
The acquisition of Expo Ferretera, founded in 1989, is the next step in Reed Exhibitions’ strategic expansion into the Mexican market. Expo Seguridad, acquired at the end of 2011, is the largest event in Mexico serving the security and safety industry — and in its second edition under Reed’s ownership this month it will enjoy a 17% increase in net square meters and a more than 38% increase in attendance. With Expo Ferretera, Reed is now planning on expansion of its infrastructure in Mexico, the company said.
"Mexico is an attractive, long-term market for Reed Exhibitions and with these two leading brands — both enjoying synergies with our events in the United States and Brazil — we are in a position to build the infrastructure necessary for developing a business platform to serve the Mexican market and help Mexican companies to expand their businesses internationally," said Chet Burchett, resident of Reed Exhibitions America. "This was the critical step to propel our plans."
The president of Expo Ferretera, Eduardo Casanova, said Reed Exhibitions matched both commercial expectations and the values upon which he built the show.
"It was important to us that Reed Exhibitions was truly a global organizer, but more important that they share many of the same ideals that we do when it comes to delivering customer value. Ultimately we share the mission of delivering an event that provides a positive business outcome for all those who participate" said Casanova.
Nan Walsh, executive VP for Reed Exhibitions in North America, is responsible for managing the business in Mexico. "We are delighted that Eduardo and his staff will remain involved with the event, and together we can grow the event and contribute to the tradeshow industry in Mexico."
Walsh said the location of Expo Ferretera in Guadalajara is also important. "It’s a great location for events and we now are operating in both Mexico City and Guadalajara," she said. "We now have an opportunity to build deeper relationships in two of the country’s most important cities for trade shows and to better participate in the markets we serve today … as well as those we hope to serve in the future."
Casanova said: "Reed Exhibitions has a long standing and successful brand in the National Hardware Show (in Las Vegas, Nev.) They understand the industry space and will certainly add a great deal of value identifying new opportunities for Expo Ferretera."
The transaction was completed this week.
Sears and DeWalt play nice in Vegas
Research from DeWalt found that 650 out of 1,000 pros were aware of DeWalt mechanic tools. That’s pretty good awareness. But DeWalt didn’t have mechanics tools at the time of the survey.
It does now. And a partnership with Sears is bringing DeWalt wrenches, ratchets, sockets and mechanics tool sets online and in Sears stores in time for Father’s Day.
DeWalt and Sears executives announced the news during a presentation at the National Hardware Show here at the Las Vegas Convention Center.
Jim O’Sullivan, president of Stanley Black & Decker North America described the partnership as "a major game-changing initiative within the mechanics tools space."
The DeWalt mechanics tools will be exclusive to Sears at least through the year. "In 2013, Sears will be the one driving this in the market place," said Jim O’Sullivan, president of Stanley Black & Decker North America.
The tools will not be sold at Sears’ Kmart division.
According to Dean Schwarz, VP of Sears Tools business, the DeWalt brand will complement Sears’ own Craftsman brand in Sears stores. "If you look at our [Craftsman’s] share in the market, we’re very heavy in the DIY," he said. "DeWalt is going to help us with the pro."
Asked about the 65% misperception in the market, Schwartz said it was encouraging that so many people thought DeWalt was already in the mechanics tool space. "It gives us a real permission to play," he said.
Sears has 850 Sears stores and 1,000 home town stores, which are independent Sears dealers.
Craftsman revamps woodworking line
Las Vegas — Craftsman’s Eugene Kulig has one of the longest titles in hardware, for one of the biggest brands.
Kulig’s business card reads: "product manager, Craftsman work shop, stationary & bench top tools, power tool accessories."
It’s a job that keeps him busy in recent months. During a National Hardware Show media event here that showcased new Craftsman tools, including a line of revamped saw blades set to hit Sears stores in May, Kulig shared his mission: "We want to bring the woodworker back to Sears," Kulig said.
The new line of Craftsman woodworking saw blades, made in Germany, are designed to create a smooth "almost sandpaper-like" cuts, he said.