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Readers Respond: Earth Day pass

BY HBSDealer Staff

For the eco-conscious among us, Earth Day is every day. But once a year, people and organizations bring a renewed focus to all things environment.

This isn't the most widely celebrated holiday, and our preliminary poll results so far reflect this.

Earlier this week, we asked our readers, "Earth Day is coming April 22. What's your company's attitude toward this holiday?"

The majority of the respondents (61%) said "we'll be open for business as usual."

A combined 21% will be observing the holiday in an official capacity, with 3% raising money for Earth Day causes, and another 18% raising awareness in some way.

The other 18% responded: "What's Earth Day?"

There's still time to vote. Take the poll here.

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Marketing Magic: The wizardry of paint visuals

BY HBSDealer Staff

Sherwin-Williams is rethinking the way paint manufacturers advertise their products with a visually rich, tech-forward ad campaign that showcases pigment in all its glory.

The campaign, called “Epiphany,” is centered around Sherwin-Williams’ Emerald paint line and was conceived by ad agency McKinney.

Using a water tank, robot machinery, and high-tech camera equipment, the team explains how it managed to record paint in new and unusual ways, creating a “color narrative.”

Truly, the video speaks for itself. Watch below.

Sherwin-Williams Emerald — Epiphany BTS from Jordan Eakin on Vimeo.

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HBSDealer Stock Watch: UFPI slides back

BY HBSDEALER Staff

Industry stocks saw gains for the most part, but UFPI decreased by 4.51% after releasing its quarterly earnings at the close of trading on Tuesday.

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How much credit should be given to the co-op business model for the success of the independent hardware and building supply dealer over the last half century?