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Quikrete Industry Dashboard: High confidence

BY HBSDealer Staff

Consumer confidence runs at a 17-year high as residential construction edges upward.

(Click on image to enlarge)

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Home Depot launches ‘behind the scenes’ podcast

BY Andy Carlo

Home Depot has launched a new podcast series that will focus on the retailer’s culture through the eyes and experiences of its associates.

“Give Me An H” will offer listeners insider perspectives on how employees’ careers are shaped and bleed orange while working at Home Depot.

Hosted by Home Depot human resources leader Arlette Guthrie, the series begins with Ted Decker, executive vice president of merchandising. In the opening podcast Decker discusses “how an entrepreneurial mindset, caring for fellow associates and a passion for extraordinary service are essential to Home Depot’s success,” the company said.

“We have 400,000 associates who have great passion,” Decker said “A big part of our culture is empowering our associates to do what they believe is best for the business.”

The series is available for listening and download on SoundCloud

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Under Crescent: Five brands become one

BY Andy Carlo
 
Crescent, the hand tool brand that is part of the Apex Tool Group, revealed that it is bringing together five tool brands together under the Crescent name. 
 
The Sparks, Md.-based manufacturer also unveiled was a new brand identity program that including its logo, color palette, typography, and product design. The new identity program also introduces a new tagline, “Trusted by the Trades,” that the company says describes how its brand is viewed by trade professionals around the world.
 
In addition to current Crescent products, the expanded offering will include the full product selections of from Lufkin measuring tapes, rules, and wheels; Wiss snips, scissors, shears, knives, and trade tools; Nicholson files and saws; and H.K. Porter heavy-duty cutters. 
 
Starting immediately, the four supporting brands will be known as Crescent/Lufkin, Crescent/Wiss, Crescent/Nicholson, and Crescent/H.K. Porter, giving users access to over 2,600 products under the Crescent brand, the company reported. Beginning in early 2018, all Crescent brand and Crescent supporting brand logos, product design, colors, packaging, websites, and other forms of brand identification will begin the changeover to the new brand identity. 
 
“The Crescent brand has been trusted by professional tradespeople for well over 100 years,” said Curt Weber, Crescent senior director of brand management. “We are building on this trust by expanding the Crescent offering to include products not only from Crescent, but from several other respected hand tool brands in the Apex Tool Group portfolio. This expansion will give our customers a wider selection of quality products from which to choose, all under the Crescent name.”
 
According to Rena Fiorello, Crescent senior marketing manager for Crescent, a “substantial marketing initiative” for the brand is planned for 2018 including a comprehensive multi media advertising campaign and a potential partnership with NASCAR and Chip Ganassi Racing. 
 
“We’re extremely excited about this major expansion of the Crescent brand,” Fiorello said. “This investment will provide additional energy to the brand and demonstrate that Crescent is committed to continued growth.”
 

 

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