ProBuild names new marketing vp
ProBuild Holdings has named Lisa Buenzli Peterson as its new vp-marketing, where she will oversee all marketing and communications activities at the pro dealer.
Peterson previously worked as the director of global marketing and product portfolio management at Johns Manville, the Denver-based manufacturer of insulation and commercial and industrial roofing systems. Before joining Johns Manville, she was with McKinsey & Co., the management consulting firm.
Agraduate of the University of Colorado, Peterson holds a B.S. in finance, marketing and international business. She also earned an M.B.A. from Harvard Business School.
Headquartered in Denver, ProBuild is the largest supplier of lumber and building materials in the United States, with more than 560 locations in 42 states.
Masco names new builder group president
Building products manufacturer Masco has named Timothy Yaggi to the position of group president-North America Builder Group.
Yaggi will be responsible for the company’s Contractor Services, Service Partners, Builder Cabinet Group (including Merillat and Quality Cabinets), Masco Framing and Milgard Windows and Doors.
Yaggi comes to Masco from Whirlpool, where he has worked since 1994; he most recently served as executive vp-market operations, North America. There, he had responsibility for brand marketing, product management and development, and sales and supply chain management. Throughout his career at Whirlpool, he held a number of senior management positions involving global brand management, product development and strategy, the company said in a statement.
Headquartered in Taylor, Mich., Masco’s brands include Delta Faucet, Behr paint and numerous other building materials brands.
Urban Outfitters launches lawn and garden retailer
Urban Outfitters Inc., a lifestyle consumer products company best known for clothing retailers such as Anthropologie, Free People and Urban Outfitters, has launched a lawn and garden format called “Terrain,” opening its first store last month in the Philadelphia area.
The Philadelphia location, called Terrain at Styer’s, sells plants, indoor and outdoor furniture, pottery and antiques, and also offers a landscape design service. It replaces a local nursery called Styer’s located near Chadds Ford, one of Philadelpia’s wealthiest suburbs. Urban Outfitters acquired Styer’s in February; information about the store can be viewed at ?terrainathome.com.
“The reason we did it is it’s an $85 billion market, dominated by Home Depot and Lowe’s, who do about 35 percent of the volume,” Urban Outfitter’s CFO John Kyees said recently at a Lehman Brothers retail conference. “The rest of the market is entirely fragmented, with a bunch of mom and pops.”
Kyees said Terrain will be targeted at the wealthy baby boomer customer. “They are hitting an age when they’re spending more in their retirement years than they were when they were working,” he said. “We think that the potential is probably 50 stores doing $20 million a store.”
Urban Outfitters Inc. is a specialty retailer and wholesaler with 122 Urban Outfitters retail stores in the United States, Canada and Europe; 106 Anthropologie retail stores in the United States; and 14 Free People stores. The company’s wholesale division sells its product to approximately 1,500 specialty stores, department stores and catalogs.