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PPG to acquire Barloworld Coatings Australia

BY HBSDEALER Staff

The Australian subsidiary of Pittsburgh-based PPG will acquire Barloworld Coatings Australia, the architectural paint unit of South Africa-based Barloworld Coatings. Terms of the deal were not disclosed.

Barloworld is a leading manufacturer of architectural and decorative paints in Australia, with brands including Taubmans, Bristol and White Knight. The company also operates production facilities in Villawood, New South Wales; and Glen Waverly, Victoria.

Barloworld’s plant in Glen Waverley will not be acquired by PPG but will continue to manufacture Barloworld brand products for PPG until production and distribution activities are transferred to other locations, PPG said in a statement.

Barloworld also distributes products through 85 company-owned stores, a network of distributors and numerous independent retailers. The paints are also sold through Bunnings, one of Australia’s largest home improvement retailers.

“We are continuing to accelerate our profitable growth in coatings by making strategic acquisitions,” said J. Rich Alexander, senior vp-coatings for PPG. “The Barloworld coatings brands are well-respected in Australia. By acquiring Barloworld’s Australian coatings business, we’ll be well-positioned to be the leading coatings manufacturer operating in all market segments and channels in Australia.”

In 2006, PPG acquired Protec, an Adelaide, Australia-based manufacturer and distributor of automotive refinish coatings and light industrial and high-performance coatings. Also in 2006, PPG acquired the Performance Coatings and Finishes business of Ameron International of Pasadena, Calif., which also has operations in Australia and New Zealand.

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Orchard Supply appoints new chief marketing officer

BY HBSDEALER Staff

Orchard Supply Hardware (OSH), the San Jose, Calif.-based home and garden retailer with 85 locations throughout California, appointed Thomas Carey as chief marketing officer, effective July 23.

Carey will focus on driving customer satisfaction, target marketing and managing print and broadcast advertising, the company said.

“Carey will enable us to get closer to our customers,” said OSH president and CEO Rob Lynch. “His vision and breadth of knowledge in consumer segmentation and relationship management will enhance customer loyalty, building on the solid reputation that OSH has earned for excellence over the past 76 years.”

Carey has more than 12 years of senior marketing and advertising experience with both apparel and home improvement retailers. Most recently, he served as senior vp-marketing with West Marine, of Watsonville, Calif. Prior to that, he held various positions at Goody’s Family Clothing, Sunglass Hut International, Bloomingdale’s and Builders Square. Carey also spent 12 years of his early career with various marketing and advertising agencies, including Ogilvy & Mather, N.W. Ayer Advertising and Young & Rubicam Advertising.

“His deep experience with print and broadcast advertising and multichannel marketing, including Internet, will also help raise OSH’s profile among its target audience,” Lynch said.

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Consumers prefer contractor referrals

BY HBSDEALER Staff

A national survey of homeowners who have hired contractors for home improvement projects showed a strong preference for personal recommendations, with 42 percent using a contractor they found through a family or friend. Another 28 percent hired someone they had used on previous projects, while 7 percent found contractors through the Yellow Pages.

Retailers who provide installation services were utilized by 7 percent of the respondents. But overall, respondents gave home improvement stores low marks for project satisfaction. Only the Yellow Pages ranked slightly lower when comparing project satisfaction to how the contractor was found.

“Surprisingly, those who used a home improvement store-provided contractor did about the same as those who used advertising as the way they found their contractor,” said Fred Miller, president of Consumer Specialists, a marketing consulting firm based in Germantown, Tenn. He noted that independent referrals got the highest satisfaction ratings from survey respondents.

The full study, called “In the Beginning,” looks at how homeowners approach the critical starting period in home improvement projects and what resources they utilize.

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