Positive signs from House-Hasson market
Sales at House-Hasson Hardware’s October market in Sevierville, Tenn. saw a 20% increase over the previous year’s fall market, the company announced.
“Market attendance was up 25%, sales volume was up 20%,” said Don Hasson, president of the Knoxville, Ten.-based company. “This isn’t to suggest by any means that the economic situation nationally is turning around, but it is an indicator that hardware and home improvement are showing certain levels of stability and growth.”
House-Hasson, America’s largest regional wholesale hardware distributor, used the market to premier its “paint store within a hardware store,” concept, part of the company’s strategy to enable dealers to become single-source customer destination.
“We added more than 2,500 paint sundries to our inventory and displayed how the ‘paint store in a hardware store’ can work,’ “Hasson said. “We were very pleased with how it was received.”
Mike Woolf, House-Hasson vice president of sales, said that electronic ordering saw a major jump from its first appearance at last June’s House-Hasson Atlanta market.
“Electronic ordering was up more than 50% over the traditional method of orders being placed using stickers,” Woolf said. “In our upcoming markets we’re going to expand on what we’ve already done in electronic ordering.”
House-Hasson will return to Sevierville-Pigeon Forge, Tenn. for its 2012 summer market.
Not your typical holiday ads
Blackhawk Hardware, an Ace dealer in Charlotte, N.C., decided to spice things up this holiday season by producing some racy TV ads. The 15-second spots are running on Comedy Central in the 11 p.m. time slot. There are two versions, one for female and one for male shoppers.
Store designers Andy Wilkerson and Kristina Abbot said they were aiming for “elegantly sexy” when they put together the commercials, which they hope bring younger customers into the boutique sections of the hardware store. Blackhawk has more traditional ads that run on other cable stations, but Wilkerson told Charlotte Fox News that, “It’s so hard to explain what Blackhawk is that I decided that we shouldn’t try to explain it. You just have to experience it."
Two stores. One block. Game on.
Two family-owned hardware stores, an Ace and a Do it Best, are going up against each other on the same block in Minneapolis, according to a news report on KSTP-TV. Although the owners remain friendly, the competition is not.
Bayers Do it Best hardware has operated the only hardware store in the Linden Hills neighborhood of Minneapolis for 88 years. Owner Bob Bayer said he was surprised when a longtime neighboring store that specialized in general merchandise decided to expand six weeks ago and become an Ace hardware dealer.
“Our customers drove this decision,” said Mark Settergren, whose family also operates a Settergren Ace Hardware at another Minneapolis location.
The two dealers briefly discussed merging the operations but could not come to terms, according to the article.
Although it is now the smaller hardware store, Bayers Do it Best Hardware has decided to bring in convenience items like food to distinguish it from the new Ace dealer. “We know we can have better prices and beat them at that game,” Bayer said.
Settergren, whose family has been in the retail business for 116 years, said he’s not looking for a fight. “This is not a hardware war at all,” he added. “It’s win-win for everybody.”
Bayer disagrees. “Are we at war with each other, competing? Yes we are.”