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Porches take front and center

BY Lisa Girard

They say you only have one chance to make a first impression. In that spirit, many homeowners are creating unique and elegant front porches in an effort to make a statement about their homes and lifestyles.

Everything from simple turnkey designs to sweeping, sophisticated custom porches with columns, swings, designer railings and other touches are becoming increasingly common in residential neighborhoods. According to research from the National Associates of Home Builders (NAHB), a front porch ranks high on the customer’s wish list.

“There is a definite resurgence in porches in today’s home designs,” said Stephen L. Schoch, AIA, and principal at Kitchen & Associates in Collingswood, N.J. “People may have busy lives, but they love the slowdown feeling that a porch brings to their home. We’ve seen a strong increase during the past decade in homeowners requesting all types of outdoor living extensions: decks, bedroom balconies and especially wrap-around front porches.”

This front porch trend is somewhat regional in nature, according to Steve Roth, research and development manager at Fypon, a manufacturer of decorative urethane millwork that offers balustrade and PVC column wraps in dozens of sizes and styles. He said the architectural style of homes in the South, Midwest and East/Central regions of the United States particularly lend themselves to porches, while the Spanish-style hacienda homes more prevalent in the West do not.

“This is a dream project for homeowners, especially in the southern states where so much of living is outdoors and year-round,” he said. “They can do something as simple as adding column wraps to hide unsightly wooden porch posts or go with a complete addition involving porch posts, balustrade systems and column wraps.”

In addition to building a new porch, many homeowners are choosing to renovate their existing structures. Take Wauseon, Ohio, couple Tina and Brett Mealer, who hired a contractor to transform their bare basic porch into a showpiece. “We had some ugly wooden posts holding up the porch overhang, and the kids kept jumping off the porch area,” said Tina Mealer.

The couple decided to add PVC column wraps to surround the wooden posts and added a Fypon balustrade system to enclose the entire porch area. “We wanted to create more of an enclosure that we could all share together, plus add curb appeal to our home,” she added.

Virginia Decking and Remodeling sells both standard and custom front porch plans, also offering general contractor services throughout Virginia, Maryland and Washington, D.C. Owner Mike French, who started the company 25 years ago and also sells plans for decks, gazebos and sunrooms, said he noticed an increase in front porch plan orders two to three years ago.

“A lot of people have already done their decks and are looking to further enhance the value and functionality of their home,” said French, who builds between 150 and 200 front porches a year. “Front porches are also a throwback: The homes many people grew up in had a front porch. So it may also be a bit of a nostalgia thing.”

According to French, building a 300-square-foot porch with pressure treated wood can range in price from $14,000 to $21,000, while the same deck done in composite materials can range from $20,000 to $28,000, or higher.

In addition to treated wood, there are a growing number of composite options like Trex, EverGrain, TimberTech, CorrectDeck, MoistureShield, Veranda and Procell. While these synthetic decking materials have the texture of wood, they do not need staining, painting or sealing to maintain a natural look. The composites also get high grades for resistance of water and termites.

Somerville Lumber, a single-location pro dealer in Bridgewater, N.J., has a 1,500-square-foot display area consisting of a large deck made of a variety of materials, including Trex, TimberTech, EverGrain and Trimax, as well as real-wood options. “We’ve even had people ask to put water on some of the products, to see if it’s slippery,” said Tony Loftus, general manager and special products coordinator. “This display has afforded people a genuine opportunity to see what they’re going to end up with at their home.”

The section slowly evolved over the years from a small corner of the store to its current expanded form. As the composite products became more popular, and as the manufacturers have introduced new colors and styles, the decking section has grown to accommodate the market. “We rearranged the entire store,” Loftus said.

French—who still builds wood porches—has also seen an overriding trend toward composite materials. Speaking of one such brand, GeoDeck, he said: “It doesn’t fade or stain, stays cool to the touch and has a hidden fastener system. People are sick and tired of maintenance. They don’t want a part-time job, but they want to enjoy their homes.”

Fypon’s Roth agreed that maintenance-free products such as urethane balustrade systems and PVC column wraps are the overwhelming choice of homeowners, who “tend to want to get their front porches installed and then sit back and enjoy them.”

In addition, Roth says, it’s important for homeowners to be able to customize their porch to complement their personal style, as well as their home’s style. This can mean they want the pure, simple lines of Craftsman style, or the Victorian style with brackets, gingerbread trim and moldings.

“More than just extending their living space, we see that homeowners value the added curb appeal that a front porch brings to a home,” Roth said. “It sets the personality for their home and can add in resale value. Also, in many communities people use the front porch as a way to interact with neighbors.”

The NAHB’s 2002 study “What 21st Century Home Buyers Want,” revealed that a front porch was listed by consumers as the fifth highest preference as a design feature that would influence their purchasing decision of a home.

“Children play on the front porch, people wave to neighbors walking dogs, etc.,” said Roth. “It’s a social interaction element that people crave.”

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Lowe’s execs eye lawn care items, eco-friendly products

BY HBSDEALER Staff

Speaking at the Goldman Sachs 14th Annual Global Retailing Conference, held today in New York, Patti Price, Lowe’s general merchandise manager for outdoor living, told investors and analysts what she expects will be trends to watch in the coming months.

“Because of drought [in some regions of the country], customers will be renovating their lawns,” Price predicted. Fall cleanup products and lawn care items are being promoted in Lowe’s stores, she said.

“We’ve had some real success in our holiday programs,” Price said. “We brought in John Deere. The merchants are so focused on moving the business ahead … we’re extremely well positioned for the back half of this year.”

Larry Stone, president and COO for Lowe’s, said new products that have been popular in Lowe’s stores include eco-friendly items and composite building materials.

“Something that’s really evolving, in my opinion, is all these composite products,” Stone said. “[There are] a lot of new products that customers want to use because they’re lower priced and lower maintenance.” Those products include composite siding, shutters and solid core composite flooring, he said.

Additionally, Stone said innovations in locksets, including keyless locks, have shown increased popularity in the home improvement market.

Stone spoke further on Lowe’s overall market position in the middle of a housing downturn, saying the company was “not happy with the negative 2.6 (percent) comps that we recorded” in the second quarter. He also said the company has seen weakness in big-ticket items, installed sales and special order sales.

However, Stone was optimistic about the next few years for the nation’s second largest home improvement retailer, adding, “Lowe’s will be well-positioned, once everything turns around, for further growth in the home improvement industry.”

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Dave Heine joins BlueLinx

BY HBSDEALER Staff

BlueLinx, one of the industry’s largest building materials distributors, has hired Dave Heine, the former vp-retail development at Do it Best. BlueLinx confirmed that Heine started this week as a senior national account executive, where he will call on Do it Best accounts and other independent dealers.

“I have worked with [Heine] for over 20 years as a customer and always admired his abilities, leadership style and integrity,” said BlueLinx president and chief operating officer George Judd.

Heine, a 28-year veteran of Do it Best, left in July after serving in a number of positions that included vp-lumber and building materials, vp-building products, vp-purchasing for pro and commercial products and manager of the lumber and commodities division.

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