PLMA salute’s Ace’s holiday lights
Ace Hardware announced its private label brand Celebrations has been named a 2016 award winner by the Private Label Manufacturers Association (PLMA).
Celebrations Platinum LED holiday lights won the PLMA’s Salute to Excellence award for the Home and Seasonal category. Nominations were judged based on overall concept, innovation, presentation and value.
“The Ace team is honored to be recognized by the Private Label Manufacturers Assocation for our Celebrations Platinum LED holiday lights,” said Cynthia Brasic, global private label manager, Ace Hardware Corp. “We’re thrilled that our rebranding efforts have caught the attention of the industry, and most importantly, we look forward to delighting shoppers in Ace stores this holiday season.”
The Celebrations line is one of seven private label brands at Ace.
Ace’s recognition from PLMA is the result of a packaging refresh for the Celebrations holiday line. The rebranding initiative centered on making packaging as informative as possible with consumer-friendly bullet points, icons and updated imagery to help customers understand the upgraded features and benefits.
Nominations for PLMA's annual Salute to Excellence Awards are made by retailers, wholesalers, manufacturers, brokers and trade suppliers. Products are divided into Food & Drink Awards and Home & Health Awards and then subdivided by category of product. Products must have been introduced into the marketplace within the preceding 12 months.
People of the Year: Gina Schaefer
Gina Schaefer was recently recognized as a member of an elite group: 100 Truly Amazing Women who are changing the world.
High praise. But that’s no surprise to her colleagues at Ace Hardware, who know her as the energetic CEO of Logan Hardware, operator of 11 Ace Hardware stores in and around the nation’s capitol. Together they form A Few Cool Hardware Stores, a collection of stores dedicated to being helpful and being a good neighbor, among other things.
In addition to serving on the Ace board, Schaefer was elected to the board of CCA Global, the flooring industry giant. She’s also on the board of House of Ruth, which provides services to women and children who are homeless or victims of domestic violence. Schaefer is a full-time ambassador of the friendly neighborhood hardware store.
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HBSDealer recognized 15 passionate industry players in our most recent issue. Did we miss anyone? We encourage you to share with us examples of industry leadership in 2016. Write to us at [email protected].
Throwback Thursday: Hitched in Hardware
The March 20, 2006 issue of Home Channel News, the forerunner of HBSDealer, included an article on page six that proves an old adage: this really is a relationship business.
Under a headline: “Couple says ‘I do’ at Orgill market,’ comes the story of flower shop owner Lorraine Mayer and home renovator Charles Parsons. The two were married, the story goes, “against a backdrop of designer retaining walls, bubbling fountains and rows of potted plants… And what started as a gathering of just a few close friends turned into quite the spectacle, as both Orgill reps and show-goers stopped to witness the ceremony.”
Efforts to reach the couple for comments on their 10-year anniversary were unsuccessful.