Pirch opens up shop in Austin
Pirch is opening up its tenth location in the United States with a new showroom in Austin, Texas.
The new location will be a place where architects, interior designers, builders and home owners can shop and "test-drive" various premier appliance brands from around the globe in one interactive environment.
As the company describes it, it's a showroom where showers run water, and oven ranges have cookies baking or rotisseries turning.
Imagine a kitchen, bath, laundry and outdoor showroom where showers and faucets actually run water, and a kitchen with a working range might have cookies baking or the rotisserie turning!
The "try before you buy" concept is articulated through a working test kitchen, where recipes can be tried by a visiting chef or special events may be held.
Featured brands include BainUltra, Bertazzoni, Duravit, DXV, La Cornue, Gaggenau, Gessi, Graff, Kalamazoo, Kallista, Kohler, Miele, Rohl, Sub-Zero, Thermador, Watermark, Wolf, Viking, Victoria + Albert, among hundreds of others.
"We are thrilled to open our tenth Pirch location in Austin, Texas," said CEO Andrea Dorigo. "It's such a dynamic and growing city, with an extraordinary variety of architecture and new home developments as well as a thriving business environment. Our innovative kitchen, bath and outdoor concept is changing the home industry by showcasing the best the world has to offer in appliances for kitchen and bath all under one roof, in an environment that makes shopping for appliances a fun and informative experience."
"Pirch is delivering a elevated retail concept, revolutionary within its industry, that encourages consumers to have fun in their shopping experience by interacting with products before buying and enjoy an exceptional service relationship from selection through install," said CMO Michael Zuna. "We are excited to work with the architects, custom home builders and interior designers of Austin and anyone building or renovating their home!"
Readers Respond: A multi-pronged hacking defense plan
It's been in the news more than a few times over the last couple of years: Major Retailer Gets Hacked. Millions of Customers Have Their Data Compromised. Big Name Retailer Sued Over Cyber Security Breach.
In this day and age, it's not enough to hope for the best. And it seems the majority of HBSDealer readers are hip to this wisdom.
In a poll earlier this week, we asked: "Businesses are increasingly under attack by hackers and cyber criminals. What's your defensive plan?"
A number of options were listed, as well as "all of the above." "All of the above" took home 48% of the vote so far, plus a number of votes for individual strategies:
Hire a consultant: 4%
Attend security conference: 0%
Update passwords: 11%
Read up on the issue: 11%
Only 26% said "do nothing and hope for the best."
What's your approach? Record your vote here.
Marketing Magic: A product announcement goes live
Social media has been an increasingly important part of the marketing landscape. But how many home improvement brands do you know that are leveraging the new "live" capabilities offered by Facebook and Instagram?
Makita is doing something rather different for the industry: it's making a major new product announcement via Facebook Live.
And the suspense-building is effective. Even we don't know what it's about yet.
This Friday, May 19 at 8:45 am PST (that's 11:45 am EDT), Makita will take Facebook viewers on a digital journey through the latest and greatest products coming down the pipeline.