LUMBERYARDS

PGT hires a new marketing director

BY HBSDEALER Staff

PGT Industries, a North Venice, Fla.-based supplier of residential impact-resistant windows and doors, has appointed Danielle Mikesell as its newest director of marketing.

In her new role, she will be responsible for the company’s marketing strategies related to its window and door brands.

Mikesell has a strong background in marketing and sales within the building and consumer goods industries. In her most recent role, she served as marketing director at Masco Cabinetry, where she oversaw all marketing initiatives. 

"Danielle’s diverse skill set enables her to bring a strategic vision and focus to PGT," said Todd Antonelli, VP sales and marketing. "She is results-oriented and highly collaborative, which makes her a strong cultural fit. The PGT brand is established in our market and Danielle’s expertise will allow us to capitalize on that strength and help us to grow."

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Jacuzzi partners up with Eco Building Products

BY HBSDEALER Staff

Jacuzzi has chosen Eco Building Products, Inc. as its manufacturing partner for the production and export of Jacuzzi skirt structures to Mexico.

"As the founder of this great American company, I can tell you that the team here at Eco all shares a common bond; that those that came to this America had the simple idea that memories from the past cannot take over our dreams of the future and beyond," stated Steve Conboy, president/CEO, Eco Building Products, Inc. "As we do our part to help Washington create export business that can support job growth here in the U.S., we are excited about this new business with great companies like Jacuzzi. To date we have received 197,598 board feet and this is great business outside of what we do in housing."

Eco procures Canadian Spruce lumber at its coating facility in Colton, Calif., which is then treated with Eco Red Shield lumber coatings and Eco Armor paint, which adds UV and moisture protection. The lumber will then be loaded onto trucks and shipped to Mexico, where it’ll be used to create Jacuzzi spas for global export.

"At Eco, we are very excited about this type of business as it proves our export model with respect to adding value to the lumber commodity for use as finished goods," said a company statement.

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American Standard launches DXV brand

BY HBSDEALER Staff

American Standard has launched a flagship luxury bathroom and kitchen brand — called DXV, for "Decade 15" — in celebration of its 150-year anniversary.

Starting this spring, more than 70 DXV products will be available exclusively in showrooms across the country. These collections will be curated according to the historical period they evoke: Classic (1880-1920), Golden Era (1920 – 1950), Modern (1950 – 1990) and Contemporary (1990 – present). Within each time period, there will be one or two bathroom fixture suites and complementary faucet collections.

"American Standard has always been an active participant in the ongoing development of product aesthetics and design," said Margaret Monteleone, director of luxury product marketing for American Standard. "In an expression of our true heritage, we have taken the most influential design movements since our founding in 1872 and used them as a framework around which to organize the DXV portfolio of products."

DXV will also be establishing an online and print community for designers and architects to create a forum related to the products and design inspiration in general. An inaugural group of six high-profile designers will kick off the discussion with six unique spaces that incorporate the new DXV products, which they will write about for the DXV website and Decade 15 magazine.

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