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Parr Lumber’s Weekend Warriors extends its reach

BY HBSDEALER Staff

Oregonian lumberyard Parr Lumber has widened its sphere of influence via the Pacific Northwest’s AM radio frequency. Its increasingly popular Weekend Warriors Home Improvement Radio Show has been picked up by stations across Oregon and Washington to deliver down-to-earth advice and market knowledge to homeowners throughout the region.

According to host Corey Valdez, Weekend Warriors is the only radio show in the nation that’s backed by a lumberyard, and it’s unique in its ability to draw on years of experience in the home improvement industry to deliver expert product recommendations in a conversational format.

Together with Tony Cookston, Valdez has been at the reins of Weekend Warriors for upwards of two years, but its recent expansion is an unprecedented advancement for the two radio personalities. Cookston and Valdez are both longtime employees of Parr Lumber; each brings something different to the table. The long-running joke is that Cookston is the "personality" and the bearer of product knowledge, while Valdez is the "know-how" with the handyman approach.

"We just like to have fun," said Valdez. "We want to help people stay inspired — a house isn’t maintance-free."

Listeners can submit questions via Facebook, email, text and more, though Weekend Warriors takes a more curated approach than shows like Handyman Bob, which invite listeners to call in to the show. Listeners will often ask for specific product recommendations, and the show will address pertinent topics, as well as provide an informative and entertaining synopsis of the market.

Weekend Warriors broadcasts on AM 860 in Portland on Saturdays and Sundays. It is now also available on the following AM stations: KPAM, KBND, KUGN, KWRO, KACI, KMED, KAST, KNPT, KEDO, KFLD, KGY and KVI.

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True Value brings Discover to retail

BY HBSDEALER Staff

Chicago-based True Value Co. is in the early stages of the launch of its Discover credit card program, and expectations are high, according to the co-op.

“Our new credit card program provides retailers with many strategic advantages to strengthen existing customer relationships while attracting new customers and driving retail growth,” said Blake Fohl, VP marketing and chief customer officer for True Value Company. “Introducing the True Value Discover card program this spring is just one of the ways True Value continues to support our retailers and their customers.” 

The program connects retailers to consumers with new offerings that pass financial benefits and incentives along to the consumer with zero to minimal costs for True Value retailers, according to the co-op. The card program, issued by Alliance Data, utilizes the unique capabilities of the Discover network and its millions of merchant locations.

In a press release Wednesday, the co-op shared some of the business metrics behind the card program that was launched in March. Participating retailers immediately experienced increased sales and transaction sizes, with the average True Value Discover card transaction exceeding $330. The program currently has a 70% credit approval rate for customers applying for the card, which is higher than most programs of similar size, the co-op said. 

True Value customers also experience significant benefits through the True Value Discover card’s 3-2-1 rewards model. Customers receive a 3% reward on all True Value purchases, a 2% reward on all gas and grocery purchases and a 1% reward on all other purchases made with the card.

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Board shift: Chairman steps down at Orchard Supply

BY HBSDEALER Staff

William Crowley, chairman of the board of directors of San Jose, Calif.-based Orchard Supply Hardware, resigned as a Class A Director of the company.

The resignation was announced in an Orchard Supply filing with the Securities and Exchange Commission.

On the same day of Crowley’s resignation, June 4, board members appointed David I. Bogage as a member of the board as a Class A Director. Bogage has been the company’s senior VP human resources since April 2011. From February 2009 to January 2011, Bogage was senior VP talent and organizational development of Scotts Miracle-Gro. 

Also on the same day of the resignation and appointment, Orchard Supply was notified by the NASDAQ Stock Market that the company is no longer in compliance with a listing rule that requires a majority of the board to be independent directors. The retail company has at least until the end of October to correct the situation, according to the filing. 

Shares of OSH were trading at $2.48 at the close of business Tuesday.

Crowley, a member of the Orchard Supply board since 2005, has close ties to Sears Holdings and is currently the president and COO of ESL Investments, the financial company founded by Sears Holdings Chairman Ed Lampert. Crowley was executive VP of Sears Holdings from September 2005 to January 2011, and held various other executive positions with Sears during that time.

Orchard Supply separated from Sears Holdings in December 2011.

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