Outlaw Fasteners unveils new screw system
Outlaw Fasteners is looking to raise money through "crowdsourced funds" to develop a new deck screw system.
The company is launching its screw and bit product on Kickstarter Oct. 1.
"Our team has created the first major innovation in screw technology in over 80 years," said Ron Elmore, director of marketing for Outlaw Fasteners.
Outlaw screws are driven by a UniGrip drive system that brings increased points of contact between screw and driver. The company says its design promotes ease of use. Also, the screws require just one bit, compatible with all Outlaw screws from 1 in. to 8 in. in length and from 5/64 in. to 1/2 in. in diameter.
Early marketing for the product has included the ambitious slogan: "It’s time to change the way you screw."
The company hopes to make screws available online, before expanding its distribution network. After the completion of the Kickstarter campaign on Oct. 31, the screws will be available for pre-order at Outlawfasteners.com.
National Analysts points to changing attitudes
The upcoming Home Improvement Research Institute’s (HIRI’s) Fall Conference will include a presentation on homeowners’ views of home improvement.
George Leon, senior VP of National Analysts Worldwide, will present “Changing Attitudes toward the Home in the First 12 Years of the New Millennium.” The event takes place in Chicago Oct. 16.
Analysis of historical HIRI data (2000–2012) shows that the interest in DIY activity is declining among younger homeowners. This could have major, long-term implications for the industry. Add that to the graying of America, and it’s possible to see major shifts in the DIY/Pro composition of the market.
The HIRI Fall Conference will be held at the Crown Plaza Chicago O’Hare Hotel & Conference Center. It will run from 8:30 a.m. to 3:30 p.m., with several presentations focusing on home improvement attitudes and behaviors.
For more information, visit HIRI.org.