Outdoor living expanded by Trex
Winchester, Va.-based Trex made a logical expansion from its core decking product to railing and fencing. What’s next? Outdoor furniture.
The company has entered into a licensing agreement with Syracuse, Ind.-based Poly-Wood Inc. to develop and market outdoor-living furniture. More than just a sales boost, Trex sees furniture as a way to get its corporate foot in the door at new distribution partners and retailers, according to Ronald Kaplan, Trex CEO.
“This partnership is a significant potential growth driver for Trex, as it will strategically expand our brand presence in the outdoor-living arena and position us to drive consumer awareness and acceptance of the emerging high-performance outdoor-furniture segment,” Kaplan said.
The new Trex Outdoor Furniture collection will feature 26 exclusive designs across four different product lines, including Adirondack chairs and dining sets.
Inside the home
Consumer research from The NPD Group connects the dots of appliance ownership in its most recent report, “Inside the Home: Appliances We Own & Use.”
According to the report, ownership in the major appliance category over-indexes among those who also own their home. However, homeownership does not fully predict who owns these products, nor who has recently purchased them. While one in four homeowners indicate having purchased a major appliance in the past 12 months, one in five renters have as well.
Here are some of the key findings:
• Small kitchen electrics: The most owned and purchased products are often considered traditional countertop appliances, such as toasters, coffee makers, electric can openers and toaster ovens.
• Home environment appliances: The products used most often are those within the water filtration category, followed by upright vacuums. Close to half of upright vacuum owners are using their product once a week or more often.
• Hair appliances: Hair straightener owners are most likely to own other hair care appliances. Three-quarters of hair straighteners owners also own a curling iron or brush. The likelihood of a curling iron/brush owner to own a straightener is far less likely at 46%, however, a significant figure. • Americans who have a refrigeration filtration system are least likely to own a pitcher, pour-through water filtration, or a faucet-mount device — just 18% and 15%, respectively.
True Temper sale completed
“Our five-year plan for Ames True Temper Inc. was to expand the business, increase market share in the U.S., create international exposure and broaden product lines for distribution through our pipeline. We have done that and are pleased with the results. We wish the company continued success as part of the Griffon family,” said Castle Harlan co-president William Pruellage.