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OSH hires merchandising executive

BY HBSDEALER Staff

San Jose, Calif.-based Orchard Supply Hardware (OSH) has announced the appointment of Mark Kauffman as senior vp-merchandising.

Kauffman, a 25-year industry veteran, will be responsible for merchandising and category management as well as providing key leadership for the company’s strategic growth initiatives.

“Mark’s experience and leadership will strengthen our team’s capabilities, allowing us to take our merchandising and assortment strategies to a world class level,” said Rob Lynch, OSH president and CEO. “Additionally, Mark will bring valued insight across the entire business as we design new programs to build our brand with our core home improvement customer segments.”

Before joining OSH, Kauffman was senior vp-merchandising and retail stores at Northern Tool and Equipment in Burnsville, Minn., where he led merchandising strategies and initiatives for the multichannel brand for six years. Prior to that, Kauffman was senior vp/general merchandise manager at Lowe’s, where he helped the company reposition itself in the market.

Kauffman began his career at Wolohan Lumber, where he served in various roles in operations, merchandising and marketing.

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TW Perry launches green building program

BY HBSDEALER Staff

TW Perry, the six-unit chain of lumberyards and showrooms located in the Baltimore and Washington, D.C., area, has launched a comprehensive green building program aimed at consumers, contractors and builders. Based in Gaithersburg, Md., the 97-year-old company has obtained chain-of-custody certifications for its lumberyards from both the Forest Stewardship Council (FSC) and the Sustainable Forestry Initiative (SFI).

The pro dealer has also expanded its inventory to include green product lines, including caulks and adhesives, decking, trim and insulation. Additional eco-friendly products will be added in the coming months, according to the company. Staff has also been trained in green building methods and product knowledge.

The program also includes an interactive Web site with separate entrances for homeowners and professionals. Consumers can find a referral list of green builders, tips on water and energy conservation and answers to common questions about green building. On the builders’ side, educational information ranges from lot design and preparation to fresh air ventilation systems. Referrals to other green building organizations can also be found at the site, www.twperry.com.

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CCA Global wraps up summer convention

BY HBSDEALER Staff

CCA Global Partners, ranked fourth on the Home Channel News Top 500 Scoreboard, last week concluded the summer convention for two of its biggest divisions, Flooring America/Flooring Canada and Carpet One Floor & Home.

Flooring America and Flooring Canada, which together include around 600 locations in the United States and Canada, announced new educational programs for members, under the header “No Member Left Behind.”

The initiative includes online and webinar training programs and in-store training options in technology, product, sales and management; and public relations. Further “Online University” courses focus on installation skills, OSHA compliance and sales.

Additional 60-minute learning sessions are planned throughout the year on topics including time management, learning about new vinyl flooring products and building customer loyalty, among others.

“With this knowledge, everyone on the team can work together to increase their store’s bottom line,” said Flooring America CEO Vinnie Virga, in a statement.

Carpet One Floor & Home, which counts around 1,000 independently owned locations in the United States, Canada, Australia and New Zealand, unveiled some marketing initiatives at the convention.

As part of a promotional contest, Carpet One named an Australian Shepherd called “Rody” as the company’s “spokes-pet” to promote its Lees carpet brand. Pet owners were asked to submit photos of their pets for consideration for the contest. The winner and runners-up also will be featured on a “Muddiest Buddies” calendar.

In another promotional contest, Carpet One asked store owners to design a new doormat for its “Pink! Welcome Mat line,” sales of which benefit the Breast Cancer Research Foundation in the United States and the Canadian Cancer Society in Canada. The winner, Kathleen Brooker of Rocky Mountain Carpet One Floor & Home in Casper, Wyo., will have her design featured as part of a fall campaign titled “Carpet One Floor & Home Welcomes Your Support.”

Carpet One launched new products, adding a new, softer product called “Soft Style” to its “Resista” line of stain and spill protected carpeting. Also, Carpet One introduced new “Titanium” vinyl flooring to its “Earthscapes” collection, a product that features a thicker glassback vinyl and antimicrobial protection.

In all, CCA Global Partners had approximately $10.05 billion in sales last year, up 4.7 percent from 2006.

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