Ornamental fencing to help boost industry sales
Demand for fencing in the U.S. is forecast to expand 7.1% annually through 2016, according to a report just released by The Freedonia Group, a Cleveland-based market research firm. Growth will be driven by an expected rebound in building construction from a depressed 2011 base. Advances will also be supported by rising installation of high-value fences, such as ornamental metal and composite fencing. Consumers are turning to these materials because of their favorable aesthetic and performance properties, the report said.
Among fencing materials, plastic and composite is forecast to see the most rapid growth in demand through 2016, given their low-maintenance requirements and “green” reputation. In 2011, metal fencing accounted for the largest share of the fencing market in both dollar value and linear feet. This takes in both chain link fencing and ornamental metal fencing.
Demand for metal fencing will increase in line with the industry average through 2016. High-value ornamental fencing will spur dollar gains. In addition to the rebound in housing activity, some business owners will opt for ornamental fencing to serve as an aesthetically pleasing alternative to chain link or wire fencing.
Wood fencing demand will advance at a below average pace through 2016. Wood is most often used in the residential market because of its low cost and favorable aesthetics. However, demand for wood fencing will be checked by competition from plastic and composite fencing, which require less maintenance than wood.
Lowe’s to carry recycled denim insulation
Ultratouch Denim Insulation, a product made from blue jeans and other recycled material, will now be available in 165 Lowe’s stores in the western U.S., according to its manufacturer. The rollout begins Aug. 6.
Denim insulation does not contain formaldehyde, VOCs, or other chemical irritants; it is eligible for LEED credits, said Bonded Logic, the Chandler, Ariz. company that produces the product.
Ultratouch Denim Insulation is also available at Home Depot and Menards.
Whirlpool renews deal with Beazer Homes
Whirlpool Corp. renewed its exclusive appliance partnership with Beazer Homes to provide an array of Whirlpool, KitchenAid and Maytag brand appliances to Beazer homes throughout the United States.
“With Whirlpool Corporation’s breadth of appliance brands, we are well equipped to meet our homebuyers’ personalized kitchen lifestyle needs,” said Allan Merrill, CEO of Beazer Homes. “Renewing and expanding our relationship with Whirlpool will allow us to extend our buyers’ range of energy efficient choices within the kitchen and laundry room.”
Whirlpool Corporation describes itself as the world’s leading manufacturer and marketer of major home appliances, with annual sales of more than $19 billion in 2011.