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‘Organize Your Kitchen’ promises order, and quickly

BY HBSDealer Staff

Hardware Resources is promising a user-friendly home organization system via its new "Organize Your Kitchen in 11 Minutes or Less" kitchen organizer line.

The pitch? Homeowners need only spend 11 minutes putting the organizers together, which can be assembled simply with a screwdriver. Additionally, each product can be installed using four screws or fewer.

"This line is revolutionary in two ways: 1) they fit into existing cabinets without the need to remove shelves or dividers 2) these solutions have never been so easy to install," said Marisa Sanchez, product manager for kitchen cabinet organizers for Hardware Resources. "We challenged the model that pro-organizers are finicky to install and best left in the hands of professionals. Similar items on the market are harder to retrofit into cabinets with shelves. The easy-to-install feature is one both homeowners and design professionals will appreciate."

Comprising the new collection: a pullout trash can, pullout basket, cleaning supply caddy, sink front tipout trays, under-cabinet wine bottle rack, and door-mounted tray system (pictured), among others.

The product line will be sold at specialty hardware stores, retailers and showrooms.

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Jenn-Air to sponsor Los Angeles Food & Wine fest

BY David Salazar

Home appliance manufacturer Jenn-Air announced this week that it would be the Los Angeles Food & Wine Festival’s appliance sponsor this year.

From Aug. 21 to 24, the company’s products will be on display at fourth annual festival’s cooking demonstrations and at the LA Studio Center, where the festival’s Grand Tasting will be housed. It will also be hosting a wine event every night of the festival where attendees can mingle with chefs and make use of a photo booth at the Los Angeles LGBT Center.

"The combination of a one-of-a-kind venue, inspiring cooking demonstrations, and memorable tastings makes this event a ‘must’ for foodies and cooks," Jenn-Air brand experience manager Juliet Johnson said. "Jenn-Air is excited to showcase its luxury appliance collection in a city known for appreciating and celebrating the finer things in life."

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UFP names a deck giveaway winner

BY HBSDealer Staff

Universal Forest Products has a winner in its 2014 ProWood Desperate Deck Contest, a giveaway that promised a new custom-built deck to the person with the best "desperate deck" story.

Amy Spoonhower of Gordonsville, Virginia made the most compelling case. Together with her fiance, Spoonhower bought a moldy, leaky foreclosed house and worked on the fixer-upper for four years to restore it. However, the couple ran out of energy and money before they had a chance to touch up the decks, which were in a dismal state of disrepair.

The couple will now be the recipient of a $20,000 custom-built deck made with ProWood professional grade lumber.

“I’ve worked since I was 15 years old," said Amy. "I’ve earned everything I’ve ever had in my life that’s of any value—and I’m proud of that. Getting a gift like this feels a little … peculiar. I didn’t earn it or work for it so it’s a peculiar feeling, but a wonderful feeling. It’s a huge reward. I’m still kind of in shock. I was literally shaking for a whole day.”

Curious customers will be able to receive updates on the deck, which will be posted on the ProWood Desperate Deck webpage and on its Facebook and Twitter pages.

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