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Orchard Supply extends marketing services deal

BY HBSDealer Staff

San Jose, Calif.-based Orchard Supply Hardware tapped Vertis Communications to supply marketing services in a new three-year deal.

Under the agreement, which extends a 15-year relationship between the two companies, Vertis will manage Orchard Supply Hardware’s advertising inserts program from its local Sacramento facility.

Orchard Supply Hardware is among Vertis’ growing portfolio of home improvement retailers including Lowe’s, Ace Hardware and Menards.

Back in June, Michigan-based ACO Hardware expanded its relationship with Vertis to deliver targeted advertising. 

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Head of Craftsman tools resigns

BY Brae Canlen

Scott Freidheim, president of the Craftsman, Kenmore and DieHard brands at Sears Holdings, has resigned, according to an Aug. 23 filing with the Securities and Exchange Commission (SEC). Freidheim, who took over the position seven months ago, is leaving on Sept. 2 “to pursue another opportunity,” the SEC filing said.

Prior to joining Sears in 2009 as executive VP operating and support businesses, Freidheim was with Lehman Brothers for more than 17 years, holding officer positions in the investment banking, investment management and corporate divisions, including executive VP and chief administrative officer. 

The announcement follows shortly after Craftsman brand tools wound up for sale at Menards stores. There is no official indication, however, that the two events were related.

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Wyoming officials meet in secret to discuss Menards store

BY Brae Canlen

A group of city and council officials met without public notice to discuss a possible $5.3 million land sale to Menards, according to an article in the Wyoming Tribune Eagle.

The Aug. 19 meeting between members of the Laramie County Commissioner; the county’s lawyer; the mayor of Cheyenne, Wyo.; and the assistant city attorney was held to determine whether the county owned a stake in a parcel of land that is being considered for a Menards home improvement store.

The meeting, scheduled the day before, was discovered when a newspaper reporter walked into the room by chance. No action was taken at the meeting.

Under Wyoming’s open meetings law, each item of public business to be discussed must be noticed to the public beforehand. 

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