Online sales suffer due to spelling errors
According to a BBC News article on July 13, mistakes in spelling and grammar can be extremely costly to an Internet business. Even a single spelling error on a company website may deter consumers by raising concerns about the website’s credibility.
Charles Duncombe, director of the Just Say Please group in the U.K., was said to have estimated that one spelling or grammatical mistake can cut a website’s sales by half. Duncombe runs various websites dealing with travel, cell phones and clothing sales, said BBC News. After measuring the revenue per visitor to one clothing site before and after the correction of an error, Duncombe reported that revenue was twice as high after the mistake had been rectified.
“When you sell or communicate on the Internet, 99% of the time it is done by the written word,” Duncombe was quoted by the BBC.
Furthermore, Duncombe said, job applications by recent college and university graduates too frequently contain mistakes in spelling and grammar. In fact, these kinds of errors have become so crucial that many companies have chosen to put their employees through remedial literacy training.
BBC News also quoted William Dutton, director of the Oxford Internet Institute, who said: “When a consumer might be wary of spam or phishing efforts, a misspelled word could be a killer issue.”
“You get about six seconds to capture the attention on a website,” Duncombe said.
The original BBC News article can be found here.
Southern Diversified Products announces new headquarters
Southern Diversified Products, producer of Mythic Paint, has relocated its headquarters to a new Hattiesburg, Miss., location. The company cited a need for larger space and greater potential for future expansion as the main reason for the move. The company also added that the entire office has been painted with Mythic Paint brand products.
The new address is 4200 Mamie St., Suite 120, in Hattiesburg. Despite the change of address, Southern Diversified Products will retain the same phone number and email address, at (888) 714-9422 or [email protected].
Court decides in favor of Menards, again
The Fifth District Court of Appeals upheld its December 2010 decision in favor of Menards, ruling that a lawsuit brought against the company by Anne Ramsay be dismissed without being brought before a jury.
The Columbus, Ohio, woman claimed to have injured herself by tripping over a 4×4 piece of wood while in a Menards store in January 2009, saying that she was distracted by trying to avoid colliding with a store employee, and that the piece of wood was hidden from view. However, the company stated that the area was well lit and that Ramsay had been wearing glasses.
The appeals panel reported that Ramsay admitted that she was not looking down when she tripped over the piece of wood, and the case was dismissed.