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Olympic Paints and Stains launches new color center at Lowe’s

BY HBSDealer Staff

Olympic Paints and Stains has cut the ribbon on its new color center at Lowe's, designed to help streamline the color selection process for customers.

The curated color center includes three selection pathways with dedicated interior and exterior sections, giving customers the option to search by color family, by project (i.e. "kitchen" or "bath"), or by lifestyle and personality.

“We know that the best way to help homeowners select the just-right colors for their homes is to give them thoughtful starting points on our display,” said Lia Gancas, senior brand manager, Olympic. “If they come into the store with a color in mind, they can easily find a point of reference on our new color center. Alternatively, consumers can easily find inspiration if they’re unsure of where to start their color journey. This display was created with do-it-yourselfers as the top priority, because we want to ensure color selection is a personal and fun experience for them.”

The collection includes 1,056 colors (including 400 new shades), take-home chips and oversized paint swatches (in addition to a room image and recommended trim and accent colors).

“Choosing the right colors that are presented on a color display is a mix of science and art,” said Dee Schlotter, senior color marketing manager, North America, PPG. “In updating the color center, we used research to determine what colors are most popular and sought-after, in addition to including expanded color families based on current and upcoming trends in home décor and creating a nice mix of classics. We know consumers will feel confident in this new approach to quickly finding the perfect color for their project.”

Customers can access these features on the new Olympic Paints and Stains website (in addition to in-store). The site makes it easy to share selections on social media and link to retail partners' websites.

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Infographic: The power of video

BY HBSDEALER Staff

Videos increase our understanding of a product or service by 74%. Check out this infographic on the value of video.

Get a FREE Video at the National Hardware Show.

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Household words that really sell

BY HBSDealer Staff

If you believe our vocabulary determines our reality, then take a look at these keywords that real estate website Zillow identified as game changers.

Listings that include "barn door," "shaker cabinets," or "subway tiles," sell faster and for up to 13% more than expected, according to Zillow, which analyzed listing descriptions from 2.8 million homes sold between January 2014 and March 2016.

"When it comes to real estate listing descriptions, words matter," said Svenja Gudell, Zillow chief economist. That finding applies especially to Craftsman-style amenities. "If you've got them, flaunt them," Gudell added.

The term "Barn door," describing a rustic sliding door often used on bedroom closets and kitchen pantries, created the biggest boost of the 60 keywords analyzed. Its effect was to increase sales price 13.4% above the expected "Zestimate" — Zillow's home price estimate. The term also led to faster sales: 57 days faster than expected.

Zillow's wordsmiths also identified terms that fell flat. For example "new carpets" had no effect on the home's sale price, but listings mentioning "hardwood floors," sold for 2% more than expected.

Out of 60 keywords, here are those that moved the needle the most.

  • Barn door, 13.4%
  • Shaker cabinet, 9.6%
  • Farmhouse sink, 7.9%
  • Subway tile, 6.9%
  • Quartz, 6.0%
  • Craftsman, 5.4%
  • Exposed brick, 4.9%
  • Pendant light, 4.6%
  • Frameless shower, 4.6%
  • Heated floors, 4.3%
  • Stainless steel, 4.2%
  • Granite, 4.1%
  • Backsplash, 4.1%
  • Tankless water heater, 4.0%
  • Outdoor kitchen, 3.7%

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