Oldcastle Architectural gets a new deck
Decking brand MoistureShield is under new ownership. Here are the simple facts:
Who bought whom?
Advanced Environmental Recycling Technologies Inc. (AERT) announced that on March 16, 2017, it entered into a definitive agreement to be acquired by Oldcastle Architectural, Inc. The deal brings MoistrueShield and ChoiceDek into the Oldcastle family.
What’s the difference between MoistureShield and ChoiceDek?
ChoiceDek decking is sold in Lowe’s. MoistureShield is sold through national and regional distributors.
What was the price tag of the deal?
Total cash consideration of $117 million.
What other building product brands does Oldcastle own?
Belgard Hardscapes, Sakrete concrete, Bonsal American mixes, among others.
Is it a done deal?
No. The deal is anticipated to close during the second quarter of 2017.
What’s the plan?
According to the announcement: “The acquisition of AERT enables Oldcastle Architectural to enter into the attractive and growing category of composite decking. The ChoiceDek and MoistureShield brands will serve to complement Oldcastle Architectural's existing portfolio of outdoor living brands. Oldcastle Architectural will further enhance AERT's commitment to safety, productivity and innovation.”
Does this deal make sense?
Here’s AERT’s CEO Tom Morrison: "This is a compelling transaction that maximizes shareholder value. We believe this is the right partnership to meet the evolving needs of our customers while furthering our ability to create best-in-class products. We are excited by the opportunities for AERT under Oldcastle Architectural's ownership, and we look forward to being a part of this dynamic new chapter."
There’s an app for that: floor plans
A free Bosch app offers end-to-end project management for Bosch laser measures.
The app works with the Bosch Blaze GLM 50 C and Bosch GLM 100 C laser measures to speed up the measuring process,
The company says the app also improves measurement precision, enhances the organization and reliability of project documents, reduces information transfer mistakes, stores project images with measurements and notes, and creates floorplans.
All data can be transferred to an iOS or Android smart device.
Stephanie Dahl, product manager, measuring tools, Robert Bosch Tool Corporation, said: “Our goal is to provide users with real-world tools that make their jobs more efficient and precise. With MeasureOn, we’ve also made users’ jobs easier – putting more time back in their day.”
Look who’s into concrete
Who’s getting involved in concrete projects? You’d be surprised.
The marketing team at Quikrete noticed a tremendous variety of affinity groups beating a digital path to the Quikrete website. Among them: technophiles, celebrity news junkies and travel buffs exploring concrete projects.
“We’d expect home décor enthusiast and do-it-yourselfers to be heavy users of our website, but not necessarily art aficionados, cooking enthusiast, comic fans or some of the other surprising affinity groups in our top 100,” said Frank Owens, VP of marketing for The Quikrete Companies.
“We’re committed to helping people from a broad range backgrounds and skill levels with projects, which is why we recommend Quikrete Fast-Setting Concrete for beginners. Literally, there is no experience mixing, pouring or finishing concrete needed for a variety of entry level projects using this proven concrete mix.”
Quikrete’s Top 20 Affinity Groups:
1. Home Decor Enthusiasts
2. Movie Lovers
3. TV Lovers
5. Entertainment/Celebrity News Junkies
7. News Junkies
9. Travel Buffs
10. Auto Enthusiasts
12. Outdoor Enthusiasts
13. Political News Junkies
14. Music Lovers
15. Aspiring Chefs
16. Cooking Enthusiasts
17. Mobile Enthusiasts
18. Health & Fitness Buffs
19. Sports Fans
20. Football Fans
Meanwhile, the company is making it fast and easy for anyone to successfully complete a concrete project with new Fast-Setting Concrete Mix Bonus Bags, which contain 60-pounds or 20 percent more material in each bag.
Designed to require no mixing, harden in 20-40 minutes and gain enough strength to build on in two hours, the mix is ideal for setting a variety of posts including fences, decks, mailboxes, trellis and basketball goals.
It’s also recommended for pouring sidewalks, patios, driveways and other concrete surfaces that need to reopen for foot or vehicle traffic quickly. The new Quikrete Fast-Setting Concrete Mix Bonus Bags are available nationwide starting on March 31 as part of Spring Black Friday, which is the annual promotion of home improvement by retailers.