NRLA recognizes lumber leaders
The Northeastern Retail Lumber Association’s Industry Recognition Dinner presented a wealth of leadership, including Lifetime Achievement honoree Joseph Lauto of Great Jones Lumber Corp.
The Wednesday night event, a highlight of the 2012 LBM Expo held at Foxwoods in Mashantucket, Conn., was headlined by the 2011 Lifetime Achievement Award winner Joseph F. Lauto, of Great Jones Lumber Corp. in New York City.
Also recognized were 2011 Lumber Persons of the Year from the NRLA’s regional associations:
• Central New York: Floyd Calkins, ONEtree Distribution;
• Eastern New York: Tim Wiley, Wiley Brothers;
• Connecticut: Sheldon Kahan, Interstate + Lakeland Lumber
• Long Island: Dana Schnipper, JC Ryan EBCO/H&G
• Mid Hudson: Karen Page, H.G. Page & Sons;
• Massachusetts: Charlie Smith, Brockway-Smith Co.;
• New Hampshire: Frank Quinn, Lamb & Ritchie;
• Northern New York: Dennis Haggerty, Huttig Building Products;
• Rhode Island: Bruce Charleson, Arnold Lumber Co.;
• Maine: Frank Rankin, Rankin’s; and
• Vermont: Norman Greenberg, H. Greenberg and Son.
DaVinci studies exterior product drivers
A study sponsored by DaVinci Roofscapes suggested that durability and longevity are top priorities in roof purchases, while color is an important factor considered by homeowners when replacing exterior building products.
The nationwide study of homeowners ages 40 and older with household incomes of $150,000 or more and who own a single-family home valued at $400,000 or more, found that homeowners are eager to select durable exterior products for the home that complement their personalities and that color is important to them when deciding to replace those exterior features.
Conducted by Harris Interactive between Nov. 22 and Dec. 13, 2011, the study established a benchmark for monitoring homeowners’ color attitudes and product opinions related to the exterior of the home.
When considering a new roof purchase, homeowners are far more interested in purchasing a roof that lasts than cutting corners by purchasing a low-cost product.
Durability was identified as the No. 1 factor when determining which new roof to purchase, followed closely by longevity. Key factors that received the most mentions as having “a lot” of influence in the decision on what type of roof to purchase include:
• Durability (88%)
• Longevity (83%)
• Low/no maintenance (72%)
• Resistance to weather (71%)
• Has a warranty (69%)
• Fire resistancy (57%)
• Material the roof is made of (55%)
• Price (50%)
Some of the other key findings of the survey include:
• A vast majority of homeowners (88%) across all regions of the country see the exterior of their homes as one entity and not a sum of its separate components.
• Color preference for exterior features on the home is driven mostly by homeowners’ individual sense of style (45%) and their desire to blend in with their surroundings (42%).
• One-third of surveyed homeowners (32%) indicated that they are restricted on the color palettes they are allowed to use on exterior features of their homes, usually by a homeowner association or by historical area requirements.
• Curb appeal is considered extremely/very important to higher-end homeowners, particularly those in the Northeast where one-third mentioned curb appeal as being “extremely important” to them.
“We were especially interested to learn what role color plays in the homeowner’s mind when planning for major home improvement projects,” said Ray Rosewall, CEO and president of DaVinci Roofscapes. “What we discovered is that color does play an important role when deciding to replace exterior features. In addition, color availability from manufacturers for different exterior features plays a role in what brand a homeowner will purchase.”
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ENAP opens southern sales office
ENAP, the New Windsor, N.Y.-based LBM co-op, has announced the opening of a sales office in Monroe, La. The new office is part of ENAP’s regional growth strategy as the organization continues to expand its membership base in the South and into the Southwest. ENAP has hired industry veteran Robert Carson as VP business development to direct staff and operations in the region.
Carson spent 30 years with Allied Building Stores. “He’s already signed a deal in Texas,” ENAP president Stephen Sallah told Home Channel News. Tuttle Lumber in San Marcos, Texas, has joined the co-op, where “the membership has been very supportive of this [expansion],” Sallah said. “They want us to grow.”
David Sutherland, chairman of the ENAP board, said in a prepared statement: “We will build upon our success in the South and expand our capabilities and membership in the South and Southwest. We feel strongly that our value proposition of buying power, strong customer service and transparency will resonate with independent lumber dealers.”
Founded in 1967, ENAP is a lumber and building materials cooperative that serves independent LBM dealers nationwide.
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