NPD research: Snow blowers surge in 2010
A series of snowstorms in early 2010 boosted snow blower/throwers sales past every other category of outdoor power equipment, according to research released by The NPD Group, a market research firm based in Port Washington, N.Y.
In the 12 months ending November 2010, $5.5 billion worth of outdoor power equipment items and 38 million units were sold in retail, according to NPD’s Consumer Tracking Service. These include chain saws, trimmers, mowers (walk-behind & riding), leaf blowers, pressure washers and snow throwers/blowers.
Among these product categories, snow throwers/blowers were the number one growing item, up 24% in units, and 14% in dollars, in the 12 months ending November 2010, compared to the same time the previous year.
The East/South Central region of the U.S. showed four times the sales of snow throwers/blowers during the 12-month period compared to the corresponding period ending November 2009. The West North Central, South Atlantic, Middle Atlantic, and New England regions all experienced double-digit growth in snow thrower/blower sales.
“Much of the snowfall of the early part of 2010 came unexpectedly, and seemed constant in some places, driving consumers to get that snow blower they had been putting off, particularly the aging boomer population. With storm after storm, there’s only so much shoveling and back pain we can endure,” said Peter Goldman, president of NPD’s home division.
Decra Roofing Systems joins HomeSphere
Decra Roofing Systems and Lakewood, Colo.-based HomeSphere entered a joint agreement to offer Decra stone coated steel roofing products to builders using the HomeSphere network.
Decra joins more than 75 manufacturing brands currently using HomeSphere’s BRI lead generation and marketing program to produce new builder leads and strengthen existing business.
“This partnership provides a number of new opportunities for over 1,100 builder customers, as well as for Decra to grow and strengthen its relationship with the homebuilding industry,” said Jeffrey Jacobs, Vice President for Decra.
BRI is a builder rebate management application serving the residential construction industry. Manufacturers use the BRI service to open sales channels with thousands of homebuilders and remodeling contractors, gaining inroads to new accounts and building recognition for their products and services. Builders, on the other hand, gain product knowledge and manage their cash-producing rebates, helping them to improve their bottom line.
Decra sells stone-coated steel roofing material available in a variety of unique profiles and colors.
Lowe’s gives to charities focused on the environment
Mooresville, N.C-based Lowe’s and the Lowe’s Charitable and Educational Foundation are donating a total of $1 million to four environmentally focused charities as a part of their first online community-giving campaign.
The charities, American Forests, Keep America Beautiful, National Park Foundation and Water.org, will each automatically receive a $100,000 grant. The remaining $600,000 will be distributed based on the percentage of consumer votes each charity receives at lowes.com/give and on Lowe’s Facebook page. The voting will take place from Jan. 9-21.
“Lowe’s wanted to start the New Year by giving back to organizations that share our commitment to sustainability and helping people in need,” said Larry Stone, chairman of the Lowe’s Charitable and Educational Foundation. “Each of the four charities we selected provides a great service in its own way, and we encourage our customers and anyone committed to the environment to help us decide how to best distribute the remaining grant dollars.”
The final percentages of votes for each charity will be posted on the Lowe’s website by midnight on Jan. 26.
“Lowe’s has been committed to responsible business practices for more than 65 years and is continuously looking to improve sustainability efforts,” said Michael Chenard, Lowe’s director of environmental affairs. “We are excited to help these charities work toward a better future for our planet and future generations.”