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NPD: Most shoppers say price has to be right before they shop

BY HBSDEALER Staff

Price trumps sales and special deals, customer service and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to a survey by The NPD Group.

NPD’s The Economy Tracker, a monthly monitor of consumer sentiment about the economy and spending, found that in the most recent survey, 85% of U.S. consumers said that price will be an extremely important/important factor in deciding where to shop in the near future, 10% more than those who feel sales and special deals are extremely important/important.

By income, 87% of those in the household income bracket of $25,000 to $50,000 selected price as extremely important/important, 85% in the $50,000 to $100,000 income bracket, and 82% in the $100,000-plus bracket.

Seventy-nine percent of young adults, 18 to 34, 86% of 35- to 44-year-olds, 88% of 45- to 54-year-olds, 89% of 55- to 64-year-olds and 86% of 65 and older said that price was extremely important/important.

“Shoppers are now savvier when spending money. They have new ways of gauging the marketplace — they can compare prices on the Web while at home or while standing in a brick-and-mortar store with their smartphones,” said John Deputato, senior VP advanced analytics at NPD. “We certainly have moved to a time of calculated consumption for shoppers …  and price has come to the forefront of the purchase decision.”

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m.wilson says:
May-21-2012 05:49 am

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May-19-2012 04:29 am

NPD offers consumer panel and
NPD offers consumer panel and retail sales tracking services, special reports, modeling and analytics, and custom research.Covered industries include apparel, appliances, automotive, beauty, consumer electronics, food and beverage, food-service, footwear, home improvement, housewares, imaging, information technology, movies, music, software, toys, video games and wireless. chrome emblems

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May-17-2012 10:12 am

The NPD Group, Inc. (formerly
The NPD Group, Inc. (formerly National Purchase Diary) is a leading North American market research company. The NPD Group consistently ranks among the top 25 market research companies in the independent Honomichl Top 50 report, which the media and the research industry acknowledge as a credible source of information on the market research industry. Xbox 360 Repair

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Two bath suppliers announce alliance

BY Brae Canlen

TOTO, the plumbing manufacturer best known for its high-end toilets, and Villeroy & Boch, a leading European bathroom brand, have announced a sales alliance that will make all Villeroy & Boch USA bathroom products available through the distribution and sales channels of TOTO USA. This will include a complete range of products, such as toilets, decorative lavatories and washbasins, tubs, showers, accessories, vanities and bathroom furniture. 

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AZEK adds moulding styles to its collection

BY Ken Clark

Scranton, Pa.-based AZEK Building Products introduced new architectural moulding styles for ornate, classic or historic designs.

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• AZEK Crosshead Pediment: This profile consolidates three unique profiles in one — a trimboard, rams crown and drip edge. Commonly used above the entranceway or garage door, this profile provides a classic and distinctive layered look. Because it’s pre-formed, it saves the time and labor of cutting and installing three separate profiles.

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• AZEK Fluted/Reeded Casing: This reversible profile provides two moulding options in one.  Reed mouldings are often used to build elaborate door and window casings, while fluted profiles are standard when building Neoclassical style-casing mouldings.

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