NPD: Most shoppers say price has to be right before they shop
Price trumps sales and special deals, customer service and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to a survey by The NPD Group.
NPD’s The Economy Tracker, a monthly monitor of consumer sentiment about the economy and spending, found that in the most recent survey, 85% of U.S. consumers said that price will be an extremely important/important factor in deciding where to shop in the near future, 10% more than those who feel sales and special deals are extremely important/important.
By income, 87% of those in the household income bracket of $25,000 to $50,000 selected price as extremely important/important, 85% in the $50,000 to $100,000 income bracket, and 82% in the $100,000-plus bracket.
Seventy-nine percent of young adults, 18 to 34, 86% of 35- to 44-year-olds, 88% of 45- to 54-year-olds, 89% of 55- to 64-year-olds and 86% of 65 and older said that price was extremely important/important.
“Shoppers are now savvier when spending money. They have new ways of gauging the marketplace — they can compare prices on the Web while at home or while standing in a brick-and-mortar store with their smartphones,” said John Deputato, senior VP advanced analytics at NPD. “We certainly have moved to a time of calculated consumption for shoppers … and price has come to the forefront of the purchase decision.”
Two bath suppliers announce alliance
TOTO, the plumbing manufacturer best known for its high-end toilets, and Villeroy & Boch, a leading European bathroom brand, have announced a sales alliance that will make all Villeroy & Boch USA bathroom products available through the distribution and sales channels of TOTO USA. This will include a complete range of products, such as toilets, decorative lavatories and washbasins, tubs, showers, accessories, vanities and bathroom furniture.
For TOTO USA’s distributors and high-end kitchen and bath showrooms, the new alliance will provide them with the opportunity to add the European-styled Villeroy & Boch USA products to their businesses. As is the case with TOTO USA products, Villeroy & Boch USA products are available only to the trade. The two brands will be positioned to complement each other in showrooms.
Villeroy & Boch USA customers can continue to order products through its New Jersey facilities until Aug. 31. As of Sept. 1, 2012, all Villeroy & Boch USA products will be sold through Morrow, Ga.-based TOTO USA only, and TOTO USA will handle all sales, logistics and customer support matters.

AZEK adds moulding styles to its collection
Scranton, Pa.-based AZEK Building Products introduced new architectural moulding styles for ornate, classic or historic designs.
With the addition of a group of four new creative moulding profiles, AZEK Mouldings now includes 25 distinct moulding profiles that endure weather or assist in water management. The new styles are:
• AZEK Crosshead Pediment: This profile consolidates three unique profiles in one — a trimboard, rams crown and drip edge. Commonly used above the entranceway or garage door, this profile provides a classic and distinctive layered look. Because it’s pre-formed, it saves the time and labor of cutting and installing three separate profiles.
• AZEK Cove Crown: This profile may be combined with others to create elaborate crown moulding profiles and is typically used along the intersection of a wall and ceiling.
• AZEK Eight-Inch Crown: This larger version of the popular traditional crown moulding provides a stately appearance and is most commonly used along the intersection of a wall and ceiling. Built-up profiles can be created by combining this with other mouldings for an ornate statement.
• AZEK Fluted/Reeded Casing: This reversible profile provides two moulding options in one. Reed mouldings are often used to build elaborate door and window casings, while fluted profiles are standard when building Neoclassical style-casing mouldings.
May-21-2012 05:49 am