A newer, smarter mouse trap
Victor has brought smart-home technology to a new frontier — the mousetrap market.
The new Victor Wi-Fi Enabled Smart-Kill Product Line sends catch alerts directly to the user's smartphone — eliminating the need to constantly crawl into hard-to-reach places to check traps.
The trap uses advanced smart circuit technology to quickly sense and dispatch a rodent once it enters the trap, and then immediately alert the homeowner.
To set it up, users only need to download Victor's Smart-Kill app and connect their traps to their Wi-Fi.
“We know repeatedly checking those crawlspaces is time consuming and difficult. In fact, our consumer research shows that an overwhelming majority of our customers find unnecessary checks to be one of the most nagging notions of a pest control problem,” said Boris Bajlovic, Sr. Director of Marketing for Victor brand.
“After a simple 1-2-3 set-up, customers can go about their routine without worry thanks to our effective and reliable Wi-Fi Enabled Smart-Kill Product Line. Today’s homeowners are controlling their homes and property from their own fingertips. By developing a Wi-Fi connected trap and intuitive mobile app experience, we are giving them one more tool in their arsenal for keeping their home clean, protected and pest-free.”
Victor’s Wi-Fi Enabled Smart-Kill Product Line will be available in January 2018.
Arrow shoots for new category
Saddle Brook, New Jersey-based Arrow Fastener Company is introducing grommets, snap fasteners, screw snap fasteners, eyelets and corresponding fastener tools to its product lineup. These specialty purpose fastening products enhance the breadth of the Arrow product offering and provide reliable quality products at affordable prices, according to the company.
The new grommet category gives retailers the ability to offer a full fastener product set in store, and offers consumers a friendlier and seamless shopping experience. The versatile packaging is designed to work with any retail location.
The line includes the Snap Fastener Kit; The Screw Snap Fastener, the Multi-Grommet Tool Kit and the Eyelet Pliers Kit.
“The new specialty fastening products fit perfectly within Arrow’s core strength of developing quality products that tackle a variety of simple home repair and improvement projects,” said Product Manager Angela Cunningham.
“Do-it-yourselfers and craft enthusiasts can be confident that the new fastening products are reliable quality products that they can depend on.”
Fairway appoints sales and marketing execs
Mount Joy, Pennsylvania-based Fairway Architectural Railing Solutions, appointed two new executive team members, Marcia Fortley, director of marketing and Matt Kelly, VP of sales. Collectively the pair bring nearly 50 years of combined marketing and sales experience to Fairway.
In a newly created position, Fortley will drive the communications strategies and key marketing initiatives for Fairway, including overseeing, developing and managing the strategic brand marketing, advertising, social media and public relations. Fortley comes to Fairway with over 20 years marketing experience and an extensive background in the building industry. Most recently, she worked for Armstrong Flooring as the independent channel marketing manager.
“I am pleased to have Marcia join our team and lead the efforts in our approach to market transition,” said Fairway President and CEO Greg Burkholder. “Her experiences leading and driving both residential and commercial channels of business will be instrumental as we make our transition from a transaction oriented organization to one that is driven through market data, demand creation and voice of customer.”
Fortley resides in Mt. Joy, Pennsylvania and will work out of the Fairway Architectural Railing Solutions headquarters there. She will report directly to Burkholder.
Kelly comes to Fairway with nearly 20 years of sales in the commercial building space. He previously held senior level sales positions with Reading Rock, Inc, Armstrong World Industries and USG. Kelly will be based in Cincinnati, Ohio.
“Matt’s experience in multiple channels of business and demonstrated sales leadership in growth oriented environments of scale, will be instrumental in our strategic objectives for our organizations,” said Burkholder. “Under his coaching and process oriented leadership, our already outstanding sales team will continue to increase our value to our customers while advancing our North American market share for architectural railing.”