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Newell Rubbermaid restructures its marketing cadre

BY HBSDEALER Staff

In an effort to recalibrate its branding efforts and global investments, Newell Rubbermaid is consolidating a number of marketing agencies worldwide into one lead creative partner and one lead media-buying partner.

Bartle Bogle Hegarty (BBH) will serve as lead creative agency, wherein it will assume responsibility for strategy, creative execution and implementation of all brand-related communication channels. Led by BBH New York, the assignment will have global support from the company’s network. 

Meanwhile, PHD will act as lead media agency, with responsibilities involving strategic communication planning and media placement. 

Together, the two agencies will help oversee the company’s global advertising and promotion investment.

"For the first time, we are aligning all our brands and categories behind one set of agency partners to drive big ideas that create a strong point of difference for consumers," said Richard Davies, chief marketing and insights officer of Newell Rubbermaid. "BBH and PHD are the best in the business at what they do. With their partnership, we now have the power to achieve much greater scale, reach and impact as we invest behind growing our brands worldwide."

PHD was named Adweek’s "Global Agency of the Year" in 2012 and serves Mondelez, Porsche, Bentley, ANZ, GlaxoSmithKline, Hyatt, Canon and others.

Other companies in BBH’s portfolio, named 2013 "Mid-Sized Agency of the Year" by the O’Toole Awards, include British Airways, KFC, Audi, Barclays Bank, Johnnie Walker, Westin Hotels & Resorts and Axe.

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Benjamin Moore announces 2014 Color of the Year

BY HBSDEALER Staff

‘Breath of Fresh Air,’ an ethereal shade of blue described as "new neutral," has been named Benjamin Moore’s 2014 Color of the Year.

Registered as color number 806, ‘Breath of Fresh Air’ was chosen for its harmonious, versatile qualities, according to creative director Ellen O’Neill.

"We chose ‘Breath of Fresh Air’ because we were seeing it across several different environments—it’s our new neutral," said O’Neill at the opening of the company’s New York City showroom during Fall Market 2013. "We know that color is the ultimate form of personal expression, so we curated this collection to help consumers create beautiful spaces with confidence."

The Color of the Year and Color Trends 2014 palette includes 24 hues inspired by pastel trends throughout the home furnishing, fashion and pop culture industries.

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Jenn-Air shows off its new steam oven

BY HBSDEALER Staff

Jenn-Air opened up shop at the Tasting Table test kitchen in New York City’s SoHo neighborhood to show off its versatile new Steam Oven. Industry professionals filed in to the after-hours event on Tues. to sample the foodie fare prepared using various combinations of steam and convection.

Tasting Table chefs whipped up roasted chicken, tender cuts of meat, fish and crisped artichokes using the oven, as well as salads, puddings, pâtés and cheese board selections.

"The combination of convect, steam and bake allows you to adjust your steam, time and temperature levels, so it’s almost like a home version of a combi oven, which are very expensive and often for restaurants," said Tasting Table executive chef Brendan McHale. "It’s very precise cooking for a specific purpose. The way it’s set up with the user interface is also pretty simple: it’s time, temperature, steam; and each one has its level. Smart technology!"

The just-launched, built-in 24" steam and convection model gives consumers more options in the kitchen. A steam-only mode provides a healthy alternative to oil-heavy roasting techniques, while a steam plus convection setting crisps and retains moisture simultaneously. The oven features a 1,200-watt convection heating element for even circulation and speedier cooking, available in a convection bake mode as well.

Jenn-Air spokeswoman Kim Roman (of Digitas) said that a built-in coffee machine is forthcoming for this model, which marks the company’s first entry into the steam oven market.

Users can also choose from multiple preset foods settings that automatically adjust the oven to suit various food categories.

Other features include a no preheat option, steam cleaning, recently-used setting recall, and a feature that alerts users to empty the water cartridge after each use.

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