Newell Rubbermaid announces new executive appointments
In addition to an extensive structural makeover, dubbed "Project Renewal," Newell Rubbermaid president and CEO Mike Polk announced a new leadership team that includes outside appointments to several executive positions.
Among these new appointments is Joe Cavaliere, former SVP customer development for Unilever, who will serve as chief customer officer at Newell Rubbermaid. In this new role, Cavaliere will help globalize the company’s customer development organization, and expand customer partnerships and collaborations around the world. Among his 29 years of experience, Cavaliere helped catapult Unilever to a top 5 ranking in the consumer good industry during his nine-year career at the company.
Richard Davies — also formerly of Unilever, as head of global insights — will join Newell Rubbermaid as chief marketing & insights officer. Davies brings more than 30 years of marketing, insights and brand strategy experience to the new position.
Mark Tarchetti, former head of global corporate strategy at Unilever, will join Newell Rubbermaid in January as chief development officer, leading the new development organization. Tarchetti founded international consulting firm Tarchetti & Co and has been supporting the development of Newell Rubbermaid’s new business strategy over the last year.
"The structural and leadership changes we are announcing today are bold steps that are critical to unlocking our full growth potential," Polk said.
Walmart focused on a more sustainable supply chain
Speaking at an event in Beijing, Walmart president and CEO, Mike Duke, outlined Walmart’s plans to create a more sustainable global supply chain.
"Today I’m proud to announce a series of steps and commitments that will make Walmart’s supply chain, in the United States, here in China, and around the world, more sustainable," said Mike Duke, President and CEO, Wal-Mart Stores, Inc. "The impact of these commitments will be global and make a difference with products sold around the globe."
The additional initiatives announced at today’s event will build on the broader sustainability goals Walmart set at the China Sustainability Summit in 2008. The commitments outlined today include:
• By the end of 2017, Walmart will buy 70% of the goods it sells in U.S. stores and in U.S. Sam’s Clubs only from suppliers in the United States, China and around the world who use the the retailer’s sustainability index to evaluate and share the sustainability of their products. This change will involve suppliers who produce goods in categories where the Index is available.
• Beginning in 2013, Walmart will use the sustainability index to influence the design of its U.S. private brand products.
• Walmart will change the way its key global sourcing merchants are evaluated so that sustainability becomes an even more important part of buyers’ day-to-day jobs. Beginning in 2013, these buyers will join key buyers in Walmart U.S. and Sam’s Club who already have specific sustainability objectives on their annual evaluations.
• The Walmart Foundation will grant $2 million to fund The Sustainability Consortium (TSC) and assist in its efforts in launching TSC in China. TSC is an independent research organization. Using the Walmart Foundation grant, TSC China will engage industries, universities and other experts to form a global network of leaders improving sustainability in consumer goods, and will provide tools and resources to help suppliers become more sustainable and competitive. Walmart will use the results of TSC’s independent work to refine its Sustainability Index for use in China.
Report: Facebook brand engagement up 896%
Facebook brand engagement has risen 896% on a year-over-year basis, according to a new study from Adobe Systems Inc., with mobile users accounting for nearly one-quarter of all engagement.
Engagement on Facebook is expected to surge in the fourth quarter, Adobe’s Digital Index for third quarter 2012 points out, as brands continue to invest in social marketing and take advantage of the latest Facebook platform changes (e.g., Timeline) to target consumers.
“Mobile and social continue to play key roles in digital marketing growth,” said David Karnstedt, SVP, media and advertising solutions, digital marketing business, Adobe. “Smart marketers are activating this data; taking advantage of opportunities such as advertising on smartphones and tablets as well as capitalizing on Facebook’s platform changes to reach customers in a more personalized way. By strategically adding these elements, marketers exponentially increase their overall ROI and can then accurately attribute value to each channel.”
Based on its findings:
Search spend in the United States and Europe is expected to continue rising, especially in the retail segment given robust channel growth, high ROI and the upcoming holiday season. Growth rates of 15% to 20% in both the United States and Europe are projected in the fourth quarter.
Mobile traffic is anticipated to maintain steady growth with one-in-five paid search clicks originating from a tablet or smartphone. Marketers will presumably place increased emphasis on driving mobile traffic to their site by tailoring campaigns for specific mobile operating systems (iOS and Android).
Adobe’s Digital Index report is a quarterly report that analyzes user and advertiser behavior over the year. Adobe uses data collected from its Adobe AdLens and Adobe Social solutions. The company reports that its data comes from 260 billion impressions for 338 companies.