Meet the new Hardware + Building Supply Dealer
The title has changed, but the focus on news analysis, product knowledge and market insights remains the same: Lebhar-Friedman’s Home Channel News is now Hardware + Building Supply Dealer.
Hardware + Building Supply Dealer, and the new HBSDealer.com, will continue the long tradition of news leadership that began with the magazine’s launch in 1975.
“We’re extremely excited about our name change to Hardware + Building Supply Dealer,” said Jack Brannigan, publisher of the division of New York City-based Lebhar-Friedman, Inc. “The new name better reflects who we are, and better supports our mission to serve hardware stores, lumberyards and farm and ranch retailers.”
In addition to the new name, the new website at HBSDealer.com has been equipped with a powerful new engine, marking a major upgrade in the delivery of digital information for the hardware and building supply industry. Built with responsive Web design, HBSDealer.com provides an optimized user experience across multiple platforms — smartphone, tablet or PC. Plus, the format increases engagement with a photo-rich design, an expanded newsfeed and easier navigation of all forms of digital media.
“We now have a better name and a better website,” said Ken Clark, editor of Hardware + Building Supply Dealer. “The task now is to continue to build readership and increase engagement. And we think HBSDealer.com is packed with the latest powerful technology that will help us grow.”
Founded in 1925, Lebhar-Friedman is a leading media and marketing company serving the retail industry and targeted consumer markets. Diverse, forward-thinking and committed to excellence, the staff delivers award-winning content and high-impact marketing products across all media channels.