With new name, NuWave names new VP
Keith Hamden has joined NuWave LLC, previously known as Hearthware Inc., as senior VP of sales. He reports to Gene H. Kim, VP and Jay S. Moon, president.
Hamden’s responsibilities will include management of the sales force, product development, packaging and promotion for the company’s growing line of innovative products at retail, including the NuWave Precision Induction Cooktop 2 (PIC2) and the NuWave Pro Infrared Oven.
Hamden has more than 25 years of experience in marketing and new product development in consumer products. Before joining NuWave, he was the president of Venta Airwasher, Inc., a German-based manufacturer of portable home humidifiers, and was previously the senior VP of sales for Sensio, Inc. and Salton, Inc.
Regarding the name change, Hamden said: "Building the NuWave brand is central to our success, both now and in the future. Our new company name reflects and reinforces this."
UFP to distribute CAMO fastening system
Grand Rapids, Mich.-based Universal Forest Products signed a distribution deal for the CAMO Hidden Deck Fastening System from National Nail Corp.
The product is now available through select UFPI affiliates and will be co-marketed with the National Nail’s ProWood brand of pressure-treated decking.
CAMO is a hidden fastening system that easily and affordably attaches treated lumber, hardwood, cedar, composite or PVC deckboards directly to the substructure creating a fastener-free deck surface, according to the company.
“We are pleased to be working with Universal Forest Products as we bring our industry-leading technologies, CAMO and ProWood, to market together,” said W. Scott Baker, president and CEO of National Nail Corp.