New home improvement exec appointed at NPD Group
The NPD Group, a Port Washington, N.Y.-based market research company, has appointed Kevin Gilbert as director of its home improvement unit. Gilbert will report to Perry James, president of home and office supplies.
Prior to joining NPD, Gilbert was VP client solutions at SymphonyIRI, where he managed the Diageo and Kraft accounts. In addition to his role at SymphonyIRI, Gilbert spent many years in the packaged goods industry in category management, sales development and trade planning roles, working with such companies as Kellogg, Bayer and Pinnacle Foods.
Gilbert has worked with many food, drug and mass retailers throughout the country, and most recently acted as a strategy consultant for the retail industry. In his new role, Gilbert’s key focus will be to develop and launch a new point-of-sale (POS) service for the home improvement business.
“Kevin’s strong syndicated marketing research and point-of-sale background will certainly make our focus on a new home improvement POS service a reality,” James said.
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Home Depot hosts lighting showcase
New York — The Home Depot is spreading the word about energy-efficient lighting options.
During a New York made-for-media event, the retailer and a handful of its vendors retrofitted a hotel suite to showcase new light bulb technologies in a home setting.
The New Lighting for New Savings: Light Bulb Showcase 2012 featured products from Philips, Cree, Lighting Science Group, TCP and Lutron.
"What we’re doing is telling the consumer what their options are, and what the benefits are," said Bill Hamilton, merchandising VP electrical for Atlanta-based Home Depot.
The retailer has more than 100 bulb options on its shelves currently, all designed to use less energy than their incandescent equivalents. In January 2012, a multiyear phaseout of incandescent bulbs will begin. Hamilton said the retailer is taking on the role of guide and advocate for the consumer to help them with their lighting decisions.
Home Depot sells more light bulbs than any other retailer, and more than the second and third ranked retailer combined, he said. The event showcased the latest in LED lights, dimmable CFLs and high-efficiency incandescent light bulbs.
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Cox Industries and iLevel collaborate on treated wood
Orangeburg, S.C.-based Cox Industries and iLevel by Weyerhaeuser have joined efforts to expand distribution of Cox fire- and preservative-treated lumber, plywood and columns in select Atlantic states under the Cox D-Blaze and Ecolife brands.
Cox D-Blaze fire-retardant treated lumber and plywood can help control the spread of flames and smoke, and Ecolife by Cox can help protect wood against fungal decay, termite damage and weathering, the company said.
Specific Cox products available through iLevel vary by market, and are distributed through iLevel’s Richmond, Charlotte and Jacksonville distribution centers.
"This collaboration is about more than moving products to market; it’s about delivering quality products and services in innovative and socially responsible ways," said R. Michael Johnson, CEO of Cox Industries.
In addition to creating new distribution avenues for Cox’s breadth of outdoor building materials and fire-retardant lumber, the companies will work together on marketing and sales promotion activities, including leveraging the continuing education sales program created by Cox in 2008. This series of events bring both product and building practice curriculum to designers, code officials and builders — resulting in more than 15,000 continuing education credits in 2010.
It's really great to know the
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