Neato Robotics names new CEO
Newark, Calif.-based Neato Robotics will get a new CEO Jan. 1. Matt Petersen, a Neato board member since 2014, will replace current CEO Giacomo Marini. This appointment follows the acquisition of Neato Robotics by Vorwerk in September 2017
Petersen currently is the senior VP and chief marketing officer of JAFRA Cosmetics International, a Vorwerk owned subsidiary.
Current CEO, Giacomo Marini, will step down after five years, during which the company developed the full Botvac Connected product line of robot vacuums. Marini has been a Director at Neato since 2006, chairman since 2007, executive chairman 2011-2013, and chairman and CEO since February 2013.
“I’m pleased to hand over this position to Matt to lead the company into its next chapter,” Marini said, in the press release announcing the move. “I have been thrilled to see the company grow over the last 11 years, and to have recently launched our most powerful, intuitive and connected robot vacuum yet at IFA 2017.”
Petersen adds, “We will continue to innovate products, and push boundaries in the smart home space.”
After receiving his B.A. degree from Boston College and beginning his career with the Walt Disney Company, Petersen gained extensive leadership experience through diverse marketing roles at Mattel and PepsiCo. Prior to joining JAFRA, Petersen held numerous high-level positions at Mattel and was most recently VP of U.S. marketing, a role in which he was responsible for strategy and marketing programs. Previous roles proved his creativity and passion for marketing while demonstrating his strengths in global branding, consumer-focused creative, portfolio development and product packaging design. Petersen will step down from his roles at JAFRA as part of the transition to CEO at Neato.
Neato will be attending CES 2018 in Las Vegas, hosting a Neato Smartlife Open House, to showcase the Neato Connected product line.
SC Railing is now Trex Commercial Products
SC Railing has been renamed and rebranded as Trex Commercial Products following its acquisition by Trex.
According to a statement issued by Trex, the name change more closely aligns the subsidiary with its new corporate parent while establishing Trex as a major brand name in the commercial building arena.
“SC Railing has earned a reputation as the ‘go-to’ railing supplier for commercial architects and specifiers,” said James Cline, president and CEO of Trex Company. “From stadiums and large public works to universities and hospitals, SC Railing has been involved with many of the largest and most recognized commercial building projects in the country. We look forward to carrying on that legacy and to serving an even wider audience with Trex Commercial Products.”
Trex finalized its acquisition of SC Railing Company, based in Minneapolis, Minn., this past August. The company specializes in architectural railings for commercial applications, including the engineering and marketing of railing systems, aluminum systems, and custom railing solutions.
Cline noted that the company name is the only thing that is changing. Trex Commercial Products will operate out of the existing SC Company facilities in Brooklyn Park, Minn. and Fort Mill, S.C., and will continue to be managed by the same leadership team and sales network.
“All of the things that have made SC Railing a supplier of choice – our people, our products and our commitment to customer service – will remain unchanged,” said John Lewis, CEO of SC Company and now President and CEO of Trex Commercial Products. “If anything, these assets will become even stronger thanks to the tremendous resources now at our disposal as part of the Trex family.”
Based in Winchester, Va., Trex is a category leader in the composite decking and outdoor living products markets.