National Hardware promotes gate works
National Hardware, the manufacturer of home hardware, now offers home builders and designers a collection of decorative and functional gate hardware with pulls, hinges and latches in varying styles perfect for rustic, traditional and transitional homes.
The collection is described as an easy option for adding a finishing touch to any home.
“National Hardware is committed to giving home builders and designers high-quality, design-oriented and functional products at an affordable price,” said Matt Richman, director of marketing for National Hardware, a division of Hardware and Home Improvement. “The decorative and functional gate hardware product line combines durable materials and strong design features that add depth and defined embellishment to enhance any home’s curb appeal.”
The offering includes Spear Gate Kits, which come with four dummy hinges and two pulls of the same style for a quick, easy update to exterior gates, sheds or garage doors.
The decorative and functional designs complement a variety of gate and garage doors and are available in powder coat black, textured and matte black stainless steel finishes.
Carhartt dives deep into online consumer data
Vertical specialty workwear retailer Carhartt Inc. is gaining an unprecedented view into what customers want, when they want it.
Carhartt is leveraging the new IBM Commerce Insights solution that is designed to help online retailers evaluate category and product performance for quick merchandising decisions. Leveraging cognitive capabilities from Watson Analytics,IBM Commerce Insights provides a single view of customer behavioral, market and business performance data directly on Carhartt’s storefront.
Carhartt merchandisers have the same view that customers experience when browsing for potential purchases. By combining data alongside the storefront view, merchandisers can see how they are presenting their categories and products to shoppers, identify which are underperforming, pinpoint the underlying causes and take immediate action.
Commerce Insights also allows Carhartt users to search data using their own words, rather than specific technical jargon.
“At Carhartt, our planners and web merchants are experts on the categories of products that we sell, but they often find themselves caught up handling day to day operations and sometimes aren’t able to react quickly to opportunities that occur in the market,” said Anna Cole, senior manager of operations and merchandising at Carhartt. “Now our users will be able to see how market factors are affecting customers, sales and inventory on Carhartt.com in real-time. Then, using their own words, quickly visualize and explore potential trends behind the data, so they can initiate an immediate response and capitalize on the opportunity.”
Single female Baby Boomers are buying more homes
According to a new Del Webb survey, single female Baby Boomers are on the rise in the homeownership game.
According to 50 Del Webb communities across the country that have been observed since 2012, the percentage of single female homebuyers has increased to represent one in five Del Webb buyers.
"The single female baby boomer demographic has emerged as a growing source of demand in the new homebuyer market," said Lindsay Motley, regional vice president of sales for PulteGroup, Inc., the parent company of Del Webb. "This is a group of women that is confident, financially savvy and ready to make long-term financial commitments. With single female boomers now numbering approximately 25 million, this growing population represents a tremendous opportunity for our Del Webb communities."
Motley added that the percentage of single female homebuyers is likely to keep increasing, as research has revealed that 28% of single female Baby Boomers expect a change in their housing needs within the next five years.
"Boomers may be downsizing, but they have worked hard over their careers and don't want to compromise on high-end features, such as granite countertops, upgraded appliances, sunrooms and luxurious baths," said Motley.
Of those planning to move, 50% prefer a single-family home, followed by condo (19%), apartment (19%) or townhome (9%).
Additionally, the vast majority (74%) said they plan to stay in the same city or state. Only 12% prefer to move to a beach town.
The Del Webb Baby Boomer Survey was conducted online within the United States by Harris Poll on behalf of PulteGroup, surveying 1,020 single, female U.S. adults ages 50-68.