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National Gypsum quietly invents new product

BY HBSDealer Staff

It’s a relatively easy matter to soundproof a dwelling when it is built from the ground up.

But what happens when a dwelling needs soundproofing after the fact? That’s when the degree of difficulty cranks up.

Such a scenario occurs, for instance, when a highway, elevated train or high rise building begins to grow outside the window.

For these occasions, National Gypsum has a new product called Soundbreak XP Retrofit Board. It’s a 5/16-inch gypsum board that can be used in residential, multifamily and commercial walls. The product is an acoustically enhanced board that creates a constrained damping layer in order to improve the acoustical performance of a gypsum board wall when laminated over the existing surface.

SoundBreak XP Retrofit is also Greenguard Gold certified for indoor air quality. It consists of a mold, mildew and moisture resistance gypsum core with a specially designed purple paper. The Purple face paper is recycled.

National Gypsum Company is based in Charlotte, North Carolina.
 

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Video: Retailers launch new push against border tax

BY Marianne Wilson

The retail industry is ramping up its efforts against House Republicans’ proposed border-tax proposal.

The National Retail Federation has launched the next phase of a television and digital ad campaign against the tax, which is included in the House Republican tax reform plan.

The campaign features three small retailers who tell their own stories and convey their fears that the BAT would put them out of business.

“Small business owners are already struggling to survive in an over-regulated marketplace, and the border adjustment tax would push many of them under water,” said David French, NRF senior VP for government relations.”

French said that the three retailers featured in the campaign represent “the millions of Americans who have made enormous sacrifices to build their businesses and now are at risk of being taxed out of existence.“

“Their stories are powerful not just because they are real, but because their fears transcend regional and partisan politics,” he said.

The ads will begin with a two-week television and digital ad buy in the congressional districts of several Republican members of the House. The ads will launch in several communities across the country and will encourage viewers to go to stopthebat.tax to tell their members of Congress to oppose the BAT.

The BAT is included in the House Republican leadership’s “Better Way” plan for tax reform. While NRF said it strongly supports tax reform, it warned the BAT could cause retailers to see tax bills three to five times the amount of their profits.  Most at risk, according to the NRF, would be the small retailers that make up 98% of the retail industry and provide 40% of its jobs.

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Rugs Direct announces capital infusion

BY HBSDealer Staff

Online retailer Rugs Direct has announced that it has received an investment from a private equity firm.

The investment of an undisclosed size will help fuel growth, according to the Winchester, Virginia-based retailer. “L2 Capital is a terrific partner for Rugs Direct due to their in- house operational and e-commerce expertise, as well as their external consumer product and direct-to- consumer marketing resources,” said David Craig, co-owner of Rugs Direct.

“This partnership places Rugs Direct in an outstanding position for growth and continued leadership in the home-décor market,” said Randy Kremer, Rugs Direct’s other co-owner. “We’ve learned a lot and have been very successful in our first 20 years of e-commerce. In partnership with L2, the sky’s the limit.”

The Winchester, Virginia-based retailer lays claim to the distinction of being the county’s leading online retailer of area rugs, throw rugs and rug runners.  Founded in 1997, Rugs Direct offers some 180,000 different SKUs and receives over 46 million page views annually by consumers, home decorators and professional interior designers, the company said.

Bob Levine, managing partner of Devon, Pennsylvania-based L2 Capital, said, “We are very excited to be able to support such a successful company and group of managers. Together, with the assistance of the world-class board of directors we’ve assembled, we’re optimistic we’ll be able to build upon the company’s current growth trajectory.”

L2 Capital Partners specializes in making controlling or minority investments in business service, consumer product and manufacturing companies with enterprise values up to $60 million.
 

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