Mr. Clean scrubs Times Square
For a big party, an even bigger cleanup.
In a cleaning crusade that helped promote the new Mr. Clean Liquid Muscle, a 25-person "Mr. Clean Team" worked alongside the New York City Department of Sanitation and the Times Square Alliance on Jan. 1 to give the area a thorough scrubdown following the massive New Year’s celebration.
Led by "The Accidental Housewife" Julie Edelman, the teams had an extra hand in the form of Mr. Clean Liquid Muscle, a new concentrated cleaning gel. The cleanup used 22 trucks, 24 mechanical sweepers and 37 backpack blowers to clear an estimated 40 to 50 tons of confetti that rained down when the ball dropped.
"I’m eager to help the Mr. Clean team on New Year’s Day and show just what one drop of Mr. Clean Liquid Muscle can do," Edelman sad. "If Mr. Clean Liquid Muscle can help clean Times Square on New Year’s Day, imagine what it can do in your home."
The new cleaning product from Procter & Gamble claims to have 2.5 times more power in every drop versus Mr. Clean 40oz. It also boasts a new auto-stop cap feature that delivers the right amount of cleaning gel with one squeeze — free of mess.
NRF continues to blast swipe-fee settlement
The National Retail Federation today formally filed an appeal of the antitrust lawsuit settlement covering credit card swipe fees.
The retail group called on the 2nd U.S. Circuit Court of Appeals to overturn a lower court’s ruling.
The settlement does nothing to reform the price-fixing payments system that has let credit card swipe fees skyrocket over the past decade and nothing to keep them from continuing to soar in the future," said NRF senior VP and general counsel Mallory Duncan in a prepared statement.
"Instead of lowering fees, the card industry’s settlement proposes that merchants pass them along to consumers in the form of surcharges. That is absolutely the opposite of what retailers sought, and major retailers have soundly rejected surcharging."
Surcharging can be seen at certain gas stations, for instance, where credit card purchases are advertised with one rate, and cash purchases have another, lower rate.
Duncan described the settlement as an abuse of the class action system.
“The only people pleased with this settlement are Visa and MasterCard, because it means they can continue collecting tens of billions of dollars in hidden fees; the class action lawyers who stand to collect half a billion dollars in fees without fixing the problem; and a lower court, which has cleared a time-consuming case off its docket, but has done a serious disservice to merchants and the public in the process," Duncan said.