Moulding & Millwork rebrands as Metrie
In its 88th year of business, Moulding & Millwork – which describes itself as the largest manufacturer of interior finishings in North America – is changing its name to Metrie.
The launch of the new name coincides with the debut of five all-encompassing design Collections of coordinated interior trim and doors, according to the Vancouver, B.C.-based company.
“Our new Collections present a completely new way of thinking about, shopping for and selecting interior finishings,” says Gregory Stoner, CEO of Metrie. “Until now, consumers were required to wade through bins of moulding and racks of doors to find the right products for their home. Selecting the right dimensions of moulding that fit together, in designs that work with and enhance your current decorating style is next to impossible. Metrie has taken the guesswork out of the process by introducing our new, professionally designed Collections.”
In addition to coordinated moulding elements of crown, baseboard, casing and more, each Collection offers solid core and glass interior doors especially designed to complement the mouldings for a cohesive, harmonized look in the home.
Each Collection offers the consumer a pre-selection of all the moulding elements needed in a home, including crowns, casings, baseboards and rosettes, as well as a range of solid, premium interior doors. They are: Metrie French Curves Collection; Metrie True Craft Collection; Metrie Very Square Collection; Metrie Fashion Forward Collection; and Metrie Pretty Simple Collection.
All mouldings within a single Collection are sized to fit together in the right proportions. Interior doors in the Collection coordinate with their mouldings making it easy for homeowners to achieve an aesthetic flow throughout the home and a result worthy of professional design standards.
“For the homeowner, the selection process is simple,” says Alexandra Marshall, Metrie’s VP of marketing. “Consumers select their preferred Collection style, choose the mouldings they desire, and select from solid core or glass doors – especially designed for that Collection’s décor style. Painting or staining is left to the homeowner to decide, but we’ll be providing a wealth of inspiration and ideas through our new website and social media platforms.”
Metrie operates 26 distribution centers in the U.S. and Canada.
Nice to know those things,
Nice to know those things, it's now easy to purchase your decoration at home.
Sears Home Services gives back
Sears Home Services is rolling out an initiative this year, called Building Community Together, that aims to restore homes and buildings in the communities where its employees live and work.
To make this possible, Sears is teaming up with nonprofit Rebuilding Together to identify homes and provide repairs, create greater accessibility and make energy-efficient upgrades.
The program kicked off Tuesday with DIY expert and TV personality Ty Pennington, together with 80 volunteers from Sears Home Services, volunteering in the renovation of three homes and an old church that’s being converted into the new Tampa Heights Community Center.
Building Community Together will also alight in other communities across the country, including those in the Sacramento, Chicago and Philadelphia areas.
"What I think is amazing about the ‘Building Community Together’ initiative is that you have local people helping to improve the lives of their neighbors," said Pennington. "I am so excited to be part of this effort and help kick things off. Hopefully, this will inspire people around the country to volunteer in their communities and support what Sears Home Services is doing."
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Port-A-Cool names new CEO
Ben Wulf has been named president and CEO of Port-A-Cool, the Center, Texas-based manufacturer of portable evaporative coolers and evaporative cooling media.
He assumed the role from Bill Lloyd upon his retirement, effective January 2014.
Wulf most recently served as VP marketing and international sales. In that capacity, Wulf was instrumental in identifying key markets to build the company’s global presence through its distributor partner network in Mexico, Canada, South America, Europe, the Middle East and Australia.
Concurrently, he refined the company’s marketing programs and garnered a strong trade show presence to strengthen awareness for the line of Port-A-Cool branded evaporative coolers. More recently, he has spent significant time working with the company’s engineering, sourcing and manufacturing teams to help accelerate the growth of the company.
“I am excited about our vision for the future,” said Wulf. “I welcome the opportunity and the responsibility of guiding the company to the next level of leadership in evaporative cooling technologies driven by innovation and world-class customer service.”
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