News

Most shoppers make impulse purchases

BY HBSDEALER Staff

A study looking at consumer shopping behavior found that nine out of ten shoppers purchase something not on their intended list, according to The Integer Group and M/A/R/C Research. 

Among shoppers who purchase off-list items, 66% say the reason was a sale or promotion, 30% say they found a coupon, and 23% say they simply wanted to pamper themselves, The Checkout study found.

"Our data shows that 6% of off-list shoppers purchase an additional 1-3 items," said Craig Elston, senior VP, Integer. "This shows that if you reach a particular shopper at the right moment with the right message — for example, using in-store signage to play into their desire to pamper themselves— it can end with that item being added to their basket."

When it comes to list-making, 61% of shoppers are influenced primarily by the brand of product they currently use, 57% report that coupons influence their list, and 56% are swayed by store ads or circulars. However, when shoppers are making lists, they typically do not write down brand names of a product, they write the product type. This means that although they may have their brand of choice in mind, there are factors that can influence a shopper to select one brand of a product over the other, telling marketers they need not worry that a shopping list excludes certain brands or creates a barrier to purchase. 

Data for The Checkout comes from a national survey conducted by Integer and M/A/R/C where consumers are asked about their shopping attitudes, shopping behaviors, and economic outlook. Topics range from criteria shoppers use to select retailers, to which in-store stimulus is most likely to drive purchase, to factors that might lead shoppers to leave an aisle empty-handed. The Checkout is available for download at Integer’s blog www.ShopperCulture.com

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

D.Smith says:
May-22-2012 04:36 am

T shirt Printing - t shirt
T shirt Printing - t shirt printing, screen printing, custom printed t shirts, custom t shirts

W.Dame says:
May-22-2012 04:32 am

http://www.something-elegant.
http://www.something-elegant.co.uk/ - complementing your outfit with a silver bracelet, necklace, or earrings from Something Elegant.

H.Garcis says:
May-15-2012 08:32 am

We are committed to customer
We are committed to customer service and loyalty, Internet security, and a community atmosphere. Dollhouses are our passion, too! Doll house furniture

D.Smith says:
May-14-2012 07:07 am

baby gifts - Beautiful
baby gifts - Beautiful personalised baby gifts, clothes and blankets.

D.Smith says:
May-14-2012 07:06 am

mad about diamonds - Purchase
mad about diamonds - Purchase your Engagement Rings UK online from Mad About Diamonds.

D.Smith says:
May-14-2012 07:02 am

platinum eternity rings -
platinum eternity rings - High quality platinum wedding rings, platinum engagement rings and platinum eternity rings all with huge savings.

D.Smith says:
May-14-2012 07:01 am

wedding rings - custom made
wedding rings - custom made jewellery handmade by the award winning team at Harriet Kelsall Jewellery Design.

D.Smith says:
May-14-2012 07:00 am

www.clogau.co.uk - Here at
www.clogau.co.uk - Here at Clogau, we have pendants that express love with unique, intricate heart designs.

L.Jacob says:
May-08-2012 07:26 pm

I have been researching every
I have been researching every aspect of a consumer behavior. This post is very helpful and shows that you have a lot of knowledge on the topic. Do you have any others? swtor Thanks

m.davis says:
Apr-19-2012 07:15 am

They ask for your zip code to
They ask for your zip code to provide ones that match the products in your local Target and Printapons and other online sources. Be sure to check out the websites of your favorite products often has coupons

TRENDING STORIES

POLLS

How concerned are you that a trade war could hurt your business?
News

Tile manufacturer receives new green certification

BY Brae Canlen

Crossville, Interceramic and Metropolitan Ceramics, three tile products manufactured by Ironrock, are the first three products to receive the new “Green Squared” certification under the auspices of the Scientific Certification Systems (SCS).

Green Squared is the flooring industry’s first sustainability standard for tile and tile installation materials. Developed by the Tile Council of North America (TCNA) under the American National Standards Institute (ANSI) process, the sustainability standard recognizes manufacturers for their environmental leadership and corporate social responsibility across a broad range of indicators. Scientific Certification Systems is among the first third-party certifiers accredited by TCNA to conduct evaluations under this standard.

Products eligible to achieve Green Squared certification include ceramic and glass tiles, grouts, mortars, backer boards, underlayments and waterproof membranes. The standard addresses environmental product characteristics, product manufacturing, end-of-life management, corporate governance and innovation.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

d.dostinata says:
May-22-2012 10:23 am

I am researching this topic
I am researching this topic for use in a future business I am thinking about starting. Thank you for this information, it has been educational and helpful to me. http://breakupquotes.info/quotes/break-up-is-just-like-broken-mirror/

h.humbleystephn says:
May-18-2012 05:39 pm

This post has helped me for
This post has helped me for an article which I am writing. Thank you for giving me another point of view on this topic. Now I can easily complete my article. Cheers David

TRENDING STORIES

POLLS

How concerned are you that a trade war could hurt your business?
News

Lowe’s plans to raise nearly $2 billon from debt sale

BY Brae Canlen

Lowe’s has announced an agreement to sell $500 million of 1.625% notes due 2017, $750 million of 3.12% notes due 2022 and $750 million of 4.65% notes due 2042. Estimated net proceeds from this offering will be approximately $1.982 billion, after deducting offering expenses and underwriters’ discounts.

The net proceeds from the sale offering will be used for general corporate purposes, which may include repurchases of shares of common stock, capital expenditures, acquisitions and working capital needs, according to the retailer. Closing is expected to occur on April 23, 2012.

Wells Fargo Securities, Goldman, Sachs & Co., and US Bancorp Investments are acting as joint book-running managers for the notes offering.

keyboard_arrow_downCOMMENTS

Leave a Reply

f.keskin says:
May-01-2012 01:16 pm

Arama Motoru Optimizasyonu
Arama Motoru Optimizasyonu seo, en temel anlamıyla; internette bulunan arama motorlarında sitenizi üst sıralarda yer almak için site içi ve site dışı yapılan iyileştirme çalışmaları olarakda söylenebilir. Bu çalışmalar siteler üzerinde farkedebiliyor, kurumsal siteler için, e-ticaret siteleri için ve bireysel siteler için farklı seo çalışmaları yapılabiliyor. kurumsal seo sitenizde yapacağınız kod değişiklikleri sonucu ve site dışı yapılacak işlemlerden sonra arama motorlarında konuya uygun olarak üst sıralarda yer almak için kullanılır

f.keskin says:
May-01-2012 12:38 pm

Logo Muhasebe programi, temel
Logo Muhasebe programi, temel olarak firmalarin ticari alacak verecek hesaplarini bir düzen içinde tutulmasini saglayan bir yazilimdir. Muhasebe diger adiyla cari hesap programlari gelistirilmeden önce bu bilgiler defterlerde tutulmaktaydi hem ciddi zaman kaybi olmakta hemde islemlerde hatalar cok fazla olusmaktaydi. Ticari Yazilimlarin zaman içinde gelismesi ile bu sorunlar ortadan kalkmistir.

TRENDING STORIES

POLLS

How concerned are you that a trade war could hurt your business?