MiTek introduces ProSeries fasteners
Chesterfield, Mo.-based MiTek launched a new line of fasteners, called MiTek ProSeries, a family of products that includes washer head structural wood screws, Bugle Head structural wood screws, and hex head structural wood screws.
The company released the following descriptions:
• Ideal for wood-to-wood and metal-to wood connections, MiTek Hex Head structural wood screwsare available in lengths from 1-1/2” to 8”. These screws can be used in numerous framing applications in lieu of traditional lags screws where a hex head drive is desired.
• MiTek Washer Head structural wood screws (exterior finish) offer an alternative to traditional lags screws. The large, flat washer head offers a low profile (for less interference) after installation. These screws are ideal for deck ledger attachments and other wood-to-wood connections. They are available in lengths from 2-7/8” to 8.”
• Specifically designed for multi-ply EWP and dimensional wood connections, MiTek Washer Headstructural wood screws (with a yellow zinc finish) allow for one-sided connections on 2-, 3-, and 4-ply beams and truss girders. They are available in lengths from 2-7/8” to 6-3/4”
Ideal for a low-profile appearance, MiTek Bugle Head screws are available in lengths from 2-1/2” to 10”. These are general-purpose structural screws that offers a high-strength alternative to traditional lag screws and allow for the head to be driven flush or countersunk.
Gearwrench unveils a new look
Sparks, Maryland-based Apex Tool Group rolled out a new look for its Gearwrench brand, including a new logo, tagline, color palette, typography, and product design.
“The Gearwrench brand has grown remarkably over the past 20 years,” said Ray Smith, VP marketing, North American Hand Tools. “We’ve undertaken this comprehensive new brand identity program to reflect that progress. This new visual identity will help communicate the high quality of our products, our customer-focused culture, and our commitment to innovation.”
The new logo (above) was designed to reflect the power and personality of the brand, the company said. And the new “Forge ahead” tagline connotes the strength and power of the forging process combined with the forward-looking vision that has propelled the growth of the brand.
In addition to the new logo and tagline, the brand identity program will include new product design, social media graphics, advertising, packaging, catalogs and brochures, trade show displays, vehicle signage, business forms, and much more.
By the end of 2017, there will be over 4,100 different Gearwrench products.
The company says it also spending money to promote the brand with NASCAR and Chip Ganassi Racing and a comprehensive multi media advertising campaign.
Apex Tool Group owns a variety of other brands, including Crescent, Wiss and Lufkin.
Decora Smart’s ‘Lighting for Tomorrow’ award
Leviton's Decora Smart with Wi-Fi Technology 1000W Universal LED/Incandescent Dimmer received a 2017 Lighting for Tomorrow award in the category of Connected Lighting. The award was presented at the American Lighting Association Annual Conference in Vancouver, British Columbia.
The Decora Smart Dimmer with Wi-Fi Technology is an innovative smart lighting solution offering homeowners remote access, app-based scheduling and voice control of lighting inside and outside of their homes. The device simplifies home lighting control by automating interior and exterior lights using the free My Leviton app. Users can create scenes and customized experiences with adjustable fade rates, maximum/minimum illumination levels and more. The Decora Smart with Wi-Fi Technology devices can also be connected to Google Assistant and Amazon Alexa-embedded products to provide voice control through commands such as “Alexa, turn living room lamp to 33%.”
Lighting for Tomorrow judges described the Decora Smart solution as a “simple yet smart lighting control that is a great alternative to a complex system; it’s intuitive and easy to understand, a great introductory option for customers that still provides energy saving action.”
“The Lighting for Tomorrow competition recognizes products that bring efficiency to the home, but also bring real innovative and useful functions as well,” said Richard Westfall, general manager and vice president for Leviton Energy Management, Controls & Automation. “This distinguished smart lighting solution brings affordable automation to the masses.”