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Mills Fleet Farm boosts payment options

BY HBSDealer Staff

Upper Midwest farm-and-ranch retailer Mills Fleet Farm extended a private-label credit card deal and introduced the co-branded Mills Fleet Farm Visa.

The deal is a multi-year extension of a deal with Synchrony Financial to continue providing a private-label credit card financing program for Mills Fleet Farm that will now include Synchrony Financial’s patented Visa Dual Card branded with the retailer’s name.

Mills Fleet Farm is a family-owned, full-service supplier for farm, life, work, home and recreation since 1955 with 35 retail locations in Wisconsin, Minnesota, North Dakota and Iowa. The retailer sells fishing, hunting, home improvement, housewares, auto and farm products, and also has an online presence at fleetfarm.com.

“The addition of a Dual Card Visa to our financing options will provide more value and benefit to our customers,” said Hugh Leasum, senior director of operations and merchandising, Mills Fleet Farm. “We are excited about the renewal and extending our relationship that began over a decade ago.”

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Bears run on the Stock Watch

BY HBSDealer Staff

Home improvement industry stocks were in retreat Tuesday, with VAL down 3.23% and LL down 2.41%.

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Versatex boosts its warranty

BY HBSDealer Staff

Pittsburgh-based Versatex Building Products extended the warranty of its weather-resistant PVC architectural trim products and systems. It’s now good for the installed life of the product.

The move comes after the company charted its performance across the country — even in hot, cold and wet environments, such as Florida beaches and the New England coast.

”We felt it was time to make a statement about our confidence in everything we manufacture,” said Rick Kapres, Versatex VP sales and marketing. “That’s why we’re extending our original warranty, already one of the strongest in the industry, from 30 years to the life of the product, and making it fully transferrable to second homeowners as well.”

The lifetime limited warranty will apply to all Versatex products installed after Aug. 1, 2015, and comes at no added cost to the distributor or contractor. He noted that products installed before Aug. 1 will retain their original 30-year warranty coverage. The new warranty provides coverage against manufacturing defects that could cause delamination, decay, rot, corrosion or excessive swelling “for as long as you own the product,” he said.

The new warranty applies to the complete line of Versatax products, he said. “Builders and distributors already know that our trimboards, mouldings, column wraps and other easy-to-install components deliver long-lasting curb appeal with zero painting or maintenance. Our aim now is to give them, and the ultimate end-user at home, an even deeper sense of security in choosing Versatax.”

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How much credit should be given to the co-op business model for the success of the independent hardware and building supply dealer over the last half century?