LUMBERYARDS

Masonite appoints Jody Bilney to its board of directors

BY HBSDEALER Staff

Masonite International Corporation has appointed Jody L. Bilney to its board of directors, effective immediately. She will also join the board’s Corporate Governance and Nominating Committee, replacing Peter Dachowski, who will continue serving on the Human Resources and Compensation Committee.

"I am honored to join the Masonite Board and look forward to working with this exceptional group,” Bilney said. “As a leader of the door industry, Masonite has many interesting growth opportunities. I look forward to sharing my experiences and contributing to the future direction of the company.”

Bilney currently serves as SVP and chief consumer officer of Humana Inc., where she has worked since April of last year, and will comprise the board’s ninth member. Prior to Humana, she served in various senior executive marketing roles with Bloomin’ Brands Inc. since 2006, most recently as EVP and chief brand officer.

“Jody brings a wealth of marketing and brand experience from her involvement with highly successful companies such as Humana Inc. and Bloomin’ Brands Inc. She is a welcome addition to our Board,” said chairman Robert J. Byrne.

Bilney has also held senior marketing roles with Openwave Systems, Inc., Charles Schwab & Co., Inc., and Verizon Communications, Inc.

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Black & Decker rebrands itself for 2014

BY HBSDEALER Staff

Black & Decker has launched a new global brand identity for its consumer power tools, outdoor power equipment and home products, which will be phased into retail and marketing efforts over the course of the year.

“Over the years, Black & Decker has consistently provided consumers with innovative, affordable, and quality products," said director of brand marketing Frank DeSantis. "As a result of this, the brand is deeply entrenched in and around the home. The Black & Decker brand extends beyond product features and product innovation, it is about being honest, intuitive, involved and thoughtful. Everything we do will be focused on giving people the products, the knowhow and the support to get their job done.”

According to the company, the new branding reinforces the Black & Decker’s reputation as a trusted brand that provides "a meaningful, emotional and empowering experience for the home;" in short, "Powering People."

Black & Decker worked closely with brand strategy and design consultancy Lippincott to help build a new identity revolving around this core message.

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Wall-Smart for Touch Panels wins at CES

BY HBSDEALER Staff

Wall-Smart for Touch Panels, a flush-mount adapter that can be painted to blend seamlessly into any wall, was honored at the Consumer Electronics Show with a 2014 Mark of Excellence Award for Rack or Mount Product of the Year.

"We’re delighted to receive this award and to be recognized for our innovative products," said Galia Ben-Dor, co-CEO and founder of Wall-Smart.

Wall-Smart offers customized flush-mount solutions for 5-in., 7-in. and 10-in. Creston, Control4 and RTI touch panels. Each mount is customizable to suit various audio and thermal requirements, as well as room decor.

Once installed, the wall mounts can be removed for repair or touch-ups.

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