Martha Stewart champions the artisan movement
Three major forces orbiting the home goods industry are officially one: Martha Stewart, Amazon, and the Made in USA artisan movement.
Martha Stewart has launched an American Made store on Handmade at Amazon, which, after launching just last month, currently features more than 200,000 items from 10,000 artisans — but that number's clearly about to grow.
The artisans, which have been personally selected by Martha Stewart and the editors of Martha Stewart Living, will get their own profile page and an official Martha Stewart American Made badge.
“We are thrilled to announce our relationship with Handmade at Amazon, where the Martha Stewart American Made store will highlight artisans and unique one-of-a kind handcrafted products—all made in America,” said Martha Stewart, chief creative officer and founder of Martha Stewart Living Omnimedia.
Handmade at Amazon currently allows customers to interact directly with the artisans to commission handcrafted, custom orders, as well as a Handmade Holiday Gift Guide and a Made in Italy store.
“On Handmade at Amazon, customers can discover genuinely handmade items crafted and sold directly from artisans with the familiar Amazon experience they know and trust. The Martha Stewart American Made store is made up of artisans that have turned their passion for quality craftsmanship and well-designed goods into a way of life, and that’s a perfect match for the Handmade at Amazon experience we continue to build for customers,” said Steve Johnson, director for Amazon Marketplace. “The artisans featured in the Martha Stewart American Made store are producing products of the highest quality, and have therefore earned Martha’s personal seal of approval.”
Tractor Supply brings on a new SVP
Tractor Supply Company has hired Colin Yankee to fill the role of senior VP, distribution and logistics.
Yankee will be in charge of the company's transportation and distribution operations, with oversight of distribution center growth strategy and supply chain operational efficiencies.
"With supply chain management becoming more critical as we continue to grow our business, we are excited to welcome Colin to the Tractor Supply team," said president and CEO Greg Sandfort. "Colin's extensive management experience in both transportation and distribution within the retail industry will play a valuable role as we continue to increase our store count and develop alternative fulfillment strategies to support our customers' rural lifestyle needs across the country."
Yankee was most recently serving as VP logistics for Neiman Marcus. Prior to that, he was senior director, distribution and transportation for Target Corporation. He was also Cavalry Officer, Captain in the United States Army.
Yankee will report directly to Steve Barbarick, executive VP and chief merchandising officer, whose responsibilities now include Distribution and Logistics, in addition to Merchandising, Marketing, Inventory Management and Omni-Channel.