Marketing Magic: The wizardry of paint visuals
Sherwin-Williams is rethinking the way paint manufacturers advertise their products with a visually rich, tech-forward ad campaign that showcases pigment in all its glory.
The campaign, called “Epiphany,” is centered around Sherwin-Williams’ Emerald paint line and was conceived by ad agency McKinney.
Using a water tank, robot machinery, and high-tech camera equipment, the team explains how it managed to record paint in new and unusual ways, creating a “color narrative.”
Truly, the video speaks for itself. Watch below.
Depot’s lofty energy goals
Atlanta-based The Home Depot says it wants to reduce consumers’ electricity costs by more than $2.8 billion by 2020. And at the same time, cut consumers’ greenhouse gas emissions by 20 million metric tons.
How? By sourcing and selling the right mix of products, including Energy Star certified products.
“We recognize the positive impact Energy Star-certified products have in consumer homes each day and will continue to work with our supplier partners to bring the best environmental innovations to our stores each year,” said Ron Jarvis, VP of environmental for The Home Depot.
The Home Depot claims to offer more than 20,000 Energy Star products in stores and online. The company also pointed to its recognition as by the U.S. EPA’s Energy Star Retail Partner of the Year award for the 10th consecutive year, as well as EPA’s Sustained Excellence distinction, for its continued leadership in offering the latest innovations in energy efficient products.
In addition to the new consumer energy goals, the company’s existing 2020 energy goals include reducing store energy use by an additional 20 percent below 2010 consumption levels and the procurement of 135 MW (megawatts) of electricity from a combination of onsite fuel cells and solar installs, as well as offsite solar and wind developments.