Marketing Magic: Meet the team at Pick & Shovel
At Pick & Shovel, a Do it Best dealer in Newport, Vermont, the time honored slogan is “If we don’t have it, you don’t need it.”
Among the categories of this classic New England retailer are appliances, pet supplies, hobby goods, clothing, and even ice cream.
The retailer has served and supported the community since 1975.
More recently, however, the Pick & Shovel’s extensive merchandise mix and quirky hometown character had been facing increasing competition from a big box retailer that moved in just a few miles away. To tell the local, entrepreneurial and unique story of both their comprehensive product/service selection and their decidedly offbeat persona, the store recently produced a high-quality TV commercial, along with a longer-form video feature (above). Both capture the colorful personalities of the business and the community.
Huttig recognized for marketing prowess
Huttig Building Products was recently recognized by the Construction Marketing Association (CMA) annual STAR Awards for marketing excellence in the construction industry.
The CMA STAR awards recognize excellence in categories including advertising, branding, website design, social media and integrated marketing campaigns, along with the Construction Marketer of the Year – an honor bestoed on Huttig.
“Huttig Building Products was recognized as one of the winners of the CMA’s 2016 Construction Marketers of the Year in the construction industry,” states CMA Chairman Neil M. Brown. “The CMA STAR Awards showcase the very best in marketing, effectiveness and creative execution."
Along with being awarded the Midwest Construction Marketer of the Year, Huttig Building Products was the recipient of the 2016 SUPERSTAR Awards for Advertising–Print-Trade Publication, Digital Advertising–Microsites, Direct Mail–Flat Mail, Integrated Campaign, Promotions–Contest/Sweepstakes, Corporate Video, and STAR Awards for Collateral/Literature–Newsletter and Digital Advertising–Content Marketing.
Another store-within-a-store for Sears
Sears Hometown and Outlet Stores announced its first new Sears Hometown Store opening of the year — this one inside Kief Hardware, a Do it Best dealer in Cut Off, La.
"We look forward to providing our community with a large selection of home appliances at competitive pricing," said Kief Hardware’s James Cabirac, owner of the new Sears Hometown Store in Cut Off. "Visitors to the Sears Hometown space inside our Do It Best Hardware store can expect the same friendly service we provide as a locally-owned business but now backed by the buying power of a national retailer. It's the best of both worlds and will be a huge benefit to the local area."
The latest tally of Sears Hometown and Outlet stores operated by dealers and franchisees stands at about 1,115 stores.
According to the announcement from Sears Hometown and Outlet Stores, the format brings appliance brands such as Kenmore, Maytag, KitchenAid, Whirlpool, Bosch, Frigidaire and GE, plus an assortment of lawn and garden equipment, Craftsman tools, fitness equipment, electronics and mattresses.
Sears Hometown and Outlet Stores continues to promote the store-within-a-store concept — including this store in Indiana — and offers a variety of formats.