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Marcil stores to fly Rona banner

BY Andy Carlo

Lowe's Canada has announced that 17 Marcil stores located in Quebec will be converted to the Rona banner on Feb. 26.

According to Lowe’s Canada, the decision behind the move is in an effort to make Rona the top banner in the “building centre market,” which includes small to medium stores in the country know as “proximity stores.”

"We are committed to Rona and the proximity building center model as one of Lowe's Canada pillar of growth," said Serge Éthier, executive VP of Rona proximity. "Rona and Marcil operate in the same market segment, have complementary locations, and both serve a large client base of contractors and pros. It was therefore natural to combine the strengths of both banners. This decision will allow us to maximize our products and services offering to Marcil retail and professional customers, while simplifying our operations," he added.

Consumers who shopped at Marcil will see the product selection available to them double, going from approximately 20,000 items to more than 40,000 products available in store and the rona.ca site, according to Lowe’s Canada.

“We are happy to fuel Rona's growth with the addition of these 17 stores and their seasoned teams, and we are impatient to show the Marcil customers the numerous advantages of the Rona banner," concluded Éthier.

Founded in 1939, the Rona was acquired by Lowe’s last May. The store network is made up of more than 430 stores including both corporate stores and independent affiliated dealers. 

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PPG stands up for independents

BY HBSDealer Staff

PPG renewed its sponsorship of Independent We Stand, the organization that promotes independent businesses.

Through Independent We Stand marketing campaigns and social media, PPG will work alongside co-sponsor STIHL Inc. and associate sponsor Do it Best Corp. to increase awareness about the importance and strong economic benefits of buying local.

PPG is a six-time exclusive paint sponsor.

“It’s because of companies like PPG that we can increase the footprint of the buy local movement and help independent businesses thrive,” said Bill Brunelle, co-founder of Independent We Stand. “With their support, we can offer free resources to thousands of businesses. The more successful these independent retailers are, the more they reinvest and the bigger economic impacts they will have on their communities.”

“PPG is strongly committed to our valued independent dealer partners,” said John Trenta, senior marketing manager, PPG. “We are thrilled to continue our sponsorship of Independent We Stand as we have a joint passion for building relationships with independent retailers to help them grow their businesses and to service their customers.”

Independent We Stand organized the independent Business of the Year Award contest. The most recent “Indie” award went to Carr Hardware.

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Home furnishings giant to offer its first branded credit card

BY Marianne Wilson
Ikea Group will launch a branded credit card for U.S. shoppers that will also provide financing options.
 
Alliance Data Systems Corp. has signed an agreement to provide branded credit card services in the United States for Ikea. Alliance Data will create a loyalty-driven credit card program that combines customer insights and industry benchmarking to develop a customized rewards and benefits package tailored for Ikea’s customer base.
 
The co-branded rewards card, which can be used for both Ikea purchases and for everyday spending needs, will incorporate custom program perks designed to recognize customers for their loyalty. There will be no annual fee for the card.
 
In addition, the new card will serve as a store-branded financing solution for qualified customers doing major home decorating and renovation projects, such as a dream kitchen. It will provide special financing options, allowing customers to pay for larger purchases over time.
 
“Making life better and easier for the many people drives everything we do at Ikea, and we were looking for a like-minded credit marketing partner that is passionate about the same values,” said Jacqueline DeChamps, COO, Ikea U.S. “Alliance Data really understands our company and will deliver meaningful credit and loyalty programs, while constantly innovating based on our customer needs. Leveraging Alliance Data’s skillset in loyalty and marketing, we are excited about how this new partnership will enhance our customers’ shopping experience across channels with added convenience and benefits.”
 
Ikea operates 47 stores in the U.S. and a total of 362 in 29 countries around the world.
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