Makita launches next generation of Drill/Driver
La Mirada, Calif.-based Makita announced the launch of its next generation half-inch drill/driver to its 18-volt Compact Lithium Ion line.
The new LXFD01CW drill/driver is the latest edition to the compact lithium-ion platform created by Makita in 2006. It delivers more power with less weight and improved ergonomics for a range of drilling, driving and fastening tasks, the company said.
The drill is built with a two-piece four-pole motor with bigger and stronger front-end ball bearings, and heavier-gauge copper winding on the armature than the previous model. It delivers 480 inches per pound of max torque and 290 inches per pound of PTI torque. The new planetary gear system and transmission has been redesigned for increased durability in a more compact size, so the LXFD01CW is 7/16 in. smaller and weighs only 3.3 lbs.
“Pro tradesman on commercial job sites across the country use 18V tools all day, every day,” said Ethan Haughawout, Makita product manager, cordless products. “They are constantly demanding more power and less weight from 18V tools."
Georgia customer wins big at Ace
Oak Brook, Ill.-based Ace Hardware announced the grand prize winner of its first-ever Ace Rewards Scratch n’ Win Sweepstakes.
The sweepstakes, which ran between July 14 and July 19, offered Ace Rewards members a Scratch n’ Win Game Card with every purchase, giving them a chance to instantly win 1,000 Ace Rewards points and entering them into a sweepstakes to win the grand price of 1million points.
The company announced today that Lou Manfredini, Ace’s home expert, and Ace stores in Bryron, Ga., will announce Richard Fendley as the grand prize winner. Fendley was one of the 200,000 members who shopped Ace stores over the six-day period, the company said.
“We are thrilled to be giving away 1 million points to a loyal Ace Hardware customer,” said John Surane, VP marketing, merchandising and paint for Ace. “The Scratch n’ Win Sweepstakes is a way to give back to our Ace Rewards members and encourage them to continue shopping at their local Ace store.”
With more than 19 million members, Ace Rewards is a customer loyalty program that accounts for $2.2 billion annually in sales. Customers participating in the points-based program are rewarded with promotional offers based on their individual purchase history.
Hardware store in Greensboro gives back
The Northern Greensboro Ace Hardware store opened Oct. 5, but by Nov. 9 co-owner Doug Brown was already meeting with the local Habitat for Humanity chapter to discuss donating hand tools to the local cause, according to the article.
Brown used the charity as a way to get the word out about the new store by promising to donate one hand tool for every 10 e-mail addresses signed up for their newsletter. As of the writing of the article, the store had more than 300 addresses added to the list.