Made-in-USA emerges as icon in Las Vegas
Joe McLaughlin, owner of Grumpy Joe’s, responded quickly when asked what was on his shopping list at the National Hardware Show, which runs through Thursday here at the Las Vegas Convention Center.
"We’re here looking for big brands and American-made products," he said. "We have enough imports."
Big Bear, Calif.-based Grumpy Joe’s, purveyor of "snow chains, tools and more," is not alone. The National Hardware Show responded to retailer demand to add emphasis to its "made-in-USA" exhibitors. Among the new category tags to help identify products at the National Hardware Show in 2013 is the red, white and blue Made-in-USA emblem.
"Made-in-USA products will now have a dedicated area on the show floor and include displays from more than 125 companies," said Sonya Ruff Jarvis, VP attendee programs for the National Hardware Show.
The National Hardware Show’s Made-in-USA exhibitor list on page 33 of the massive show guide ranges from AAC Forearm Forklift Inc. to Zien Inc., maker of industrial liquids.
The show’s Made-in-USA pavilion is sponsored by Made in USA Brand, Elmer’s Products and Maglite Flashlights.
Benjamin Moore promotes colorant advantage
Las Vegas — Paint giant Benjamin Moore promoted its "Gennex Colorant Advantage" at the National Hardware Show here at the Las Vegas Convention Center.
Jeff Spillane, senior manager professional segment sales for Montvale, N.J.-based Benjamin Moore, said the Gennex Colorant Advantage was years in the making, but the marketing component is new at the show.
Gennex is manufactured with the company’s own proprietary resins — and is promoted in the company’s new literature for its durability, superior hide, zero-VOC and fade resistance.
Typical colorants weaken paint and make it thinner and more difficult to apply, according to the company. They also reduce the film’s washability.
"The pigments themselves are dispersed in resin, rather than surfactants," Spillane said, giving the paint its advantage and consistency. "Right now it’s the biggest competitive advantage we have."