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LiteSteel offers incentives

BY HBSDEALER Staff

Troutville, Va.-based LiteSteel Technologies is putting its money where its mouth is. The maker of LiteSteel beams (LSB), cold-formed light-weight steel structural beams for residential and light commercial projects, is offering a cash-back program to builders who try the product.

Called the LSB Builder Incentive, the program gives cash back to builders who buy and try LSP on their next project. The company’s website offers details on the incentive that runs through March 15, 2011. Rebates of up to $200 are featured, and builders are instructed to purchase from their pro dealer.

“We’re very confident that once builders try LSB, they’ll see all the benefits,” said Jeff Hoffman, VP business development, LiteSteel Technologies America.

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Appelmann out at Stock Building Supply

BY HBSDEALER Staff

Joe Appelmann, CEO of Stock Building Supply, is no longer with the company, according to a statement issued today by chairman of the board Tim Meyer.

Anew CEO has already been identified, according to a company spokesperson, and an announcement will be made “very shortly.”

Appelmann was a 22-year veteran of Stock, holding many key posts, including VP finance, senior VP logistics and chief operating officer. He became CEO in 2007 and led the company through a sale to The Gores Group, a Los Angeles private equity firm, and a major Chapter 11 restructuring.

Speaking about his departure, Appelmann said: “Stock is an exceptional place to work with a bright future. I would like to thank every associate for the courtesy and loyalty they extended to me during my tenure. My sincere hope is they will provide the same support to my successor. I cherish all of the friendships I developed over the years and look forward to maintaining those relationships in the future.

“It was a privilege to work with such a talented management team,” he added. “They were instrumental in transitioning the company to committed ownership and restructuring the organization for future growth and performance.”  

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Circular of the Week

BY HBSDEALER Staff

This year, get your Thanksgiving wares at the hardware store. Montana-based Billings Hardware is featuring deals on everything from pop-up turkey timers to lancers and even infrared turkey fryers and marinade injectors. Not to fall too far behind the Christmas curve, it is also starting deals on outdoor lights and accessories, including an extreme cold-weather extension cord.

Hot Deals

• CharBroil oil-less infrared turkey fryer for $165; • Six-piece party traveler kit for $25; and • Weston Brand heavy-duty food slicer for $99.

The Skinny: While supplies last

The message of urgency takes up just a small amount of real estate on a circular, but its impact is huge. The red banner with “While Supplies Last” in bold letters above the circular sends a clear message to customers: It’s in their interest to come to the store as soon as they can.

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