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LG invites customers to online interactive ‘Life’s Good’ House

BY HBSDealer Staff

LG Electronics USA has launched a new interactive online tool dubbed the ‘Life’s Good’ House. Once inside, viewers can find tips and tricks inside each room, as well as product information about relevant LG appliances.

At least 50 household tips are scattered amongst the Kitchen, Laundry Room, Nursery, Living Room and Garage, instructing users in cleaning, home technology, organization and entertaining know-how.

"We recognize the challenges busy families face in finding new ways to achieve better results around the house — and ultimately save time and energy," said James Fishler, senior VP marketing for LG Electronics USA. "At LG, we’re always on the lookout for a better way to simplify consumers’ lives. With our ‘Life’s Good’ House, we’re helping you make the most out of your living spaces, by sharing household tips that provide solutions to common, everyday problems."

LG is also launching a Facebook campaign to get its followers to participate in an online scavenger hunt. The promise of weekly prizes inclues a super-capacity refrigerator from LG.

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MMFX Steel Corporation taps new regional sales manager

BY HBSDealer Staff

MMFX Steel Corporation has appointed Jack Schimpf as its new regional sales manager as part of its ongoing effort to bolster regional support for its steel products.

Schimpf has spent 19 years in the sales industry and has experience with technical products in the construction and infrastructure markets, including precast concrete, steel truss bridges, steel pipeline, storm water management and earth stabilization solutions. Previously, he worked for Contech Engineering Solutions.

"Jack brings a well-developed mix of industry knowledge and a desire to deliver innovative solutions,” said Kevin Bates, vice president of sales and marketing. “We feel that he will help solidify the growth of MMFX in the Northeast as more engineers adopt our reinforcing steel technology for the infrastructure industry.”

Schimpf will oversee operations in the Northeast U.S. out of his Eastern Pennsylvania base. 

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Weyerhaeuser closes Longview Timber deal

BY HBSDealer Staff

Weyerhaeuser Company has completed its acquisition of Longview Timber LLC. The deal includes approximately 645,000 acres of timberlands in Washington and Oregon.

"This acquisition is a truly unique opportunity for us to grow our high-value timberlands assets west of the Cascade Mountains," said Dan Fulton, president and CEO of Weyerhaeuser. "This region provides excellent soil and climate conditions for growing Douglas fir, which is a preferred species for many of our customers. We intend to leverage our silviculture, infrastructure, logistics and marketing expertise to realize the full potential of these lands, which are highly complementary to our existing ownership in the area." 

The acquisition of Longview, which previously belonged to affiliates of Brookfield Asset Management, increases Weyerhaeuser’s presence in the Pacific Northwest timberlands by 33% to total about 2.6 million acres.

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