Leviton appoints new sales executive
Electrical device manufacturer Leviton has promoted John LaMontagne to the position of VP sales for the company’s Lighting Energy Solutions business unit. In his new role, LaMontagne will be responsible for the sales and specification of Leviton’s broad portfolio of lighting systems, metering and energy management products.
LaMontagne most recently served as the director of technical sales for Leviton’s Lighting Energy Solutions group. He initially joined Leviton in 1994 as a specification engineer working for the Electrical Distribution group. He played an integral role in the launch of this group and was instrumental in building Leviton’s commercial and industrial initiatives in the Northeast. LaMontagne then moved into a corporate training position, where he continued to develop Leviton’s technical support and training capabilities.
In 2001, LaMontagne was promoted to Eastern Region Sales Manager of Lighting Management Systems and spearheaded the growth of this energy management initiative.
"John has a multitude of valuable skills combined with a deep industry background with focused technical training expertise and experience," said William Marshall, Leviton’s senior VP sales and marketing. "These skill sets will be a key asset as Leviton faces the challenges of an ever-evolving energy solutions marketplace.”
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“Showrooming” spreads to more categories
Consumers who use brick-and-mortar stores to research possible purchases — and then buy the product on the Internet — tend to gravitate toward certain housewares, according to The NPD Group, a market research firm. But even more alarming to physical store owners is the practice of “showrooming,” which is growing to include more categories, the research firm said.
In 2011, 15% to 20% of consumers were “showrooming” categories such as stand mixers, electric knives, sewing machines and some floor cleaners. But the NPD is now seeing the practice n purchases of power tools, hairsetters and robotic vacuums.
The NPD Group, Inc. / Consumer Tracking Service shows that in total small kitchen electrics, 7% of consumers who researched their product in a brick-and-mortar store made their purchase online. Within personal care, that number is 4%, and in home improvement, 2%. On the flip side, two in three consumers that researched a home-related product online, ended up purchasing it in the brick-and-mortar store, a practice that has been the norm.
“We are a long way off from a world of online-only shopping,” said Perry James, president of Home and Office Supplies, The NPD Group. “The majority of consumers buy their kitchen appliances, personal care and home environment products in a brick-and-mortar store.” He added, however, that the prevalence of smartphones provides consumers with the ability to do price comparisons in real time, while still in the store. “This [is] increasing the challenge retailers are faced with to offer the best price,” James observed.
“The need to touch and feel a product before making the purchase is still very compelling for most customers, and that is what initially gets them in the door,” he continued. “Once they have the items in their hands and have decided they want it, the need for immediate gratification can be too strong to go home and wait for an item to be shipped to their home, even if it is the less expensive option.”
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SHOWROOM TO ON-LINE
SHOWROOM TO ON-LINE Will become huge in the coming years. Less real estate, inventory, personnel, operating costs, and on and on - will save all involved billions of $$$. Retailers of every kind and sort will be able to afford "Browser-Stores" almost anywhere there are people vs. availability of large tracts of land and populations of today's demands. The convenience factors of all of the above factors means this is the shopping experience wave of tomorrow abd the future,
Home Depot extends and expands deal with Martha
The Home Depot and Martha Stewart Living Omnimedia extended their agreement to offer Martha Stewart Living branded products in The Home Depot’s 2,000-plus stores through March 2016.
The agreement also calls for an expansion of products offered.
The Martha Stewart Living line, launched in January 2010, is available in categories such as interior and project paint, outdoor furniture, kitchen cabinetry, carpeting and bath vanities. The new agreement will include these categories plus a new craft furniture line as well as a broader array of holiday merchandise.
"Martha Stewart Living has been a great partner and a natural fit, and the line has tremendous appeal, particularly for women who represent half of our customers," said Gordon Erickson, senior vice president of Decor for The Home Depot.
In addition, the Martha Stewart Living paint program, a Home Depot exclusive, was recently re-launched and now all of the 280 designer colors in the Martha Stewart Living palette can be mixed with Glidden-based paint, including the new Duo Paint + Primer.
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