For the lawn, OASE acquires GeoGlobal Partners
West Palm Beach, Fla.-based GeoGlobal Partners, a leading North American provider of innovative water gardening brands, has been acquired by The OASE Group headquartered in Hörstel, Germany.
The transaction has been closed with immediate effect and the terms were not disclosed.
GeoGlobal brands include Gardenique, pond boss, smartpond and TotalPond.
The merger brings together two leading water gardening companies to create what the companies are calling the “most innovative and comprehensive water gardening business in North America.”
Combined, the companies are poised to further strengthen Oase presence in North America while creating a global market leader in water gardening.
Said Douglas Ward, president of GeoGlobal Partners: “From the beginner to the experienced landscaper, the OASE Group’s products will transform and inspire the North American water gardening industry.”
GeoGlobal Partners markets primarily in the beginner-to-intermediate water gardening segments in various distribution channels in the United States, Canada and Mexico.
“The combined group can now provide the full range of product diversity in North America as they have in their home market in Europe,” according to the company.
Lou Celi to speak at HIRI event
The 2014 Home Improvement Research Institute Spring Conference — “Paths to Knowing Home Improvement” — will take place April 10 in Orlando, with a full slate of research-oriented presentations.
Among the headliners is Lou Celi, president Americas and chief marketing officer for Oxford Economics.
Celi’s presentation is titled “Incorporating Macro Into Business Analytics.”
The session, one of seven slated for the all-day event, will cover trends in the country, industry and city level that are increasingly intertwined with business strategy and performance. Celi’s presentation will discuss how macro insights, data, and models are being used by strategic planners and marketing.
Oxford Economics describes itself as “a world leader in high-quality, quantitative analysis and practical, evidence-based business and public policy advice.”
For more information, visit HIRI.org.