For Krazy Glue, the fix is in
Krazy Glue, an adhesive brand of Elmer’s Products, is spreading the word of its versatility through a multi-media campaign called "the Krazy Big Fix."
The campaign, promoted here at the Elmer’s booth during the National Hardware Show, will include a variety of traditional and social media platforms to collect stories of how Krazy Glue fixed something.
The campaign allows consumers to interact with the brand, and promises monthly and grand prizes to sustain engagement.
"Everybody knows Krazy Glue; we want them to buy Krazy Glue," said Emily Von Stein, product manager for Elmer’s Products.
Also at the show, Krazy Glue unveiled a new formula geared toward the hardware consumer. A key property is faster-setting adhesion, according to Von Stein.
Store owner considers restaurant play
Fuller’s Home & Hardware, an Ace dealer in Hinsdale, Ill., is not your typical hardware store. Located in an historic corner building on a picturesque main street downtown, most of the ground floor is a classic neighborhood hardware store.
The second floor — known as "The Second Floor" — is an upscale home decor and kitchen products specialty store.
According to a report in the Chicago Tribune, the store’s owners are considering swapping out the Second Floor, and replacing it with a sports bar and restaurant called "Fullersburg Grill and Spirits."
The home decor and kitchen products business is struggling, the newspaper reported. And the restaurant could help save the hardware store from closing.
Fuller’s Home & Hardware is a 2012 Home Channel News Hardware Store All-Star selection for Illinois.
The store’s owner, Doug Fuller, is seeking an extension of liquor sales for the proposed restaurant, which would be walled off from the hardware store, according to the newspaper report.
The proposal is being considered by Hinsdale officials.
Deck Demon demolishes decks
Las Vegas — Necessity is the mother of invention.
Jon Nolle is a contractor who needed to take down a deck and fast. His solution: a two-pronged demolition bar that fits over the joist and provides the mechanical advantage to pry up the boards on decks.
Nolle was demonstrating his invention – the Deck Demon – here at the National Hardware Show in the Las Vegas Convention Center.
The head of the tool fits over single or double joists. And both prongs of the product
The Deck Demon is a product of Angel-Guard Products.
“The head is wide enough to fit over the boards, but its narrow enough to maintain its strength,” Nolle said.
Both prongs of the red demo tool are designed to remove nails, too. The product weighs about 11 pounds.